Love to see more Wix stores out there! How do you like Modalyst? I'm on Spocket, but not sure if it's any good or not.
If I had to give my top 3 pieces of advice, it would be this:
Hammer down exactly what the store helps people do (i.e. We help people treat their pets) and make it immediately clear on the first page you see on the website
Build a proper landing page for your home page
Clean up the design and try to mimic other, well-established stores
Those 3 things will help you clarify your message and connect with customers. I highly recommend reading this book, it helped me a lot: Building a StoryBrand
I second this advice.
Try to find a similar store to yours and copy it (obviously put your own twist on there).
Also, reading this book could help you. This book single handedly had the biggest impact on my freelance web design business.
Is this the same thing? If it is, I'll take fro this supplier since the one you sent me wqs $40 more than this link.
Hooked: How to Build Habit-Forming Products https://www.amazon.ca/dp/0670069329/ref=cm_sw_r_apan_i_Z4YCBNFN8BZ334MC1DJY
Also, thanks for the reply. You're awesome.
here's a valuable lesson about the internet.. People can post whatever they want, and many are so obsessed with getting "likes" or "upvotes" they blatantly LIE about it.
Look at some of the subs here like "instagram reality" or whatever. No skin texture at all, some have gone so far that their nose is missing?
It is highly unlikely anyone in HR is going to write something that pathetic.
Maybe if it is a very small company where they are ESL (English as a second language) this "might" happen, but that is a stretch.
I'm like 95% sure it is someone "karma farming" which is what you see far too often on r/antiwork these days.
Here's an interesting book that covers how places like "facebook" rope you in.
https://www.amazon.ca/Hooked-How-Build-Habit-Forming-Products/dp/0670069329
You see the same thing here with the "karma farming". go to r/interestingasfuck and see how many times that picture of Niagara falls without water has been reposted.
In fact, many news companies have removed the "downvote" button because people dont like it, so they can only see "positive reinforcement" (upvotes) and keep returning.
You're kind of asking the question that led to the advent of golden era advertising: What is "the big idea?" What is the hook, the story, the concept that draws people in to begin with?
Check out some of the broader histories of advertising. Stuff like the classic "Hey Whipple" book, or the works of Ogilvy. There are many approaches, because if there was some single sure-fire thing, everyone would be doing it... and then it would stop working.
The best way to advertise is to have something people want to buy and a very clear one-line value proposition on how it will change someone's life for the better. Building a Story Brand is one of the most approachable and easily implementable books on creating marketing content, with great examples, and even a step-by-step guide to your home page.
Generally, beyond that, most "free" marketing actually means that you put effort into it. For example, content marketing where you gather a library of helpful resources that attract people, and occasionally advertise your product/service along with it. u/bawlerblog posted a comment in this thread where the offer free content marketing advice (For tech related niches). Even if that's not your niche, there will probably be other people offering a free content-marketing strategy session who are hoping to sell their services that way.
The other thing people do is create a free download to attract people who will sign up to your email list (and who you can then advertise to). The easiest way to create this is to create a free guide/tool/step-by-step exercise PDF that will make someone else's life easier. This adds an extra step in advertising, but it has the benefit of allowing you to offer something for free rather than immediately asking for something.
I personally think books are better because you retain so much more. Here's the marketing book I am reading right now for instance...I bought a marketing course from the same guy and it was no where near as helpful as the book: https://www.amazon.com/Startup-Growth-Book-Business-Marketing/dp/1953153526
New to Reddit, but my favorite business book at the moment is The Startup Growth Book. All about growing a business without spending tons of money on Marketing.
You should check out the Startup Growth Book. I didn't know much about marketing and this book taught me everything I needed to know for my marketing internship. https://www.amazon.com/Startup-Growth-Book-Business-Marketing/dp/1953153526
It could be the site layout. Your above-the-fold section is very vague.
When you revamp it, it needs to be more clear what your product does as soon as you click onto the site. Your slogan is great, "Give back to your eyes," but I have no idea what I'm looking at when I log on. And that's a problem, you could lose a lot of clicks that way.
Also, there's way too much text for a homepage. I would look at similar stores and see how they structure their landing pages.
Overall though, the site's not bad. Miles ahead of some of the other stores I've seen. I would read this book: Building a StoryBrand
I'd create a brand messaging framework to reflect back to and re-wireframe your website with new copy. If you can't hire a conversion copywriter + designer, I highly recommend reading Building a StoryBrand. I work in this field and it's totally worth the investment of time and/or money–whichever you prefer. I use this method and so far, all but 1 of my marketing clients made their money back within the first 2 months. Copy is powerful!
There’s a book called “Hey Whipple, Squeeze This.” that is about advertising but centers a lot of its examples around the 64-85 Charmin Mr. Whipper ads. Long story short people absolutely hated those ads and it sold a ton of toilet paper for Charmin. This is unfortunately the reincarnate. They know exactly what they’re doing. Check out the book, it’s great.
how about getting into copywriting https://www.amazon.com/Copywriters-Handbook-Step-Step-Writing/dp/0805078045/ref=pd_sbs_14_t_2/131-4439742-0115906?_encoding=UTF8&pd_rd_i=0805078045&pd_rd_r=8c15cb19-acd3-4252-9306-f20ed24652ea&pd_rd_w=1AYbA&pd_rd_wg=pij6h&pf_rd_p=5cfcfe89-300f-47d2-b1ad-a4e27203a02a&pf_rd_r=EC7HN8M0VYZK9WZJQR98&psc=1&refRID=EC7HN8M0VYZK9WZJQR98 should be right in your wheelhouse
The only book you need to read to understand how to write an engaging sales letter (an ad with the intent to convert a customer) is read joseph sugarman's adweek copywriting handbook. Heres the link: https://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248/ref=mp_s_a_1_1
Given that I am trying to bring the audience to speed quickly on something they would unfamiliar with, I would apply the principles outlined by something like Story Brand.
In the ad I would want to:
Identify how this product addresses a felt need, enables the person to achieve an aspirational perspective of themselves, concluding how your company could guide them and how your product accomplishes that goal. I think of the way apple interacted with the budding portable music player market.
After taking a very quick breeze through your landing page overall I'd say simple and to the point which is great. I would say however I feel your landing page needs more of a kick. I feel you need something that grabs the users attention and says, "you need me now, and without me your f*c**d"
I'd recommend this book called building a story brand.
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Good luck! Feel free to message me if you want to talk shop.
Everyone says Gary Vee but truthfully you need to find multiple sources.
Personally I stopped looking at social media as an answer and more like a targeted bullhorn for my content.
I'd recommend you start with here.
u/lefonty - Thanks for the question. I recommend checking out Ryan Levesque. He has a great system for finding out what a large audience really wants / desires.
Here's his book.
(I have zero affiliation with Ryan and don't benefit from sharing this - I just heard him on Pat Flynn's podcast and he mentors a colleague of mine)
Yes, it's hard, but the most valuable thing I've ever learned. I took this course: http://kopywritingkourse.com/
My tips: take that course and read this: http://www.amazon.com/The-Adweek-Copywriting-Handbook-Advertising/dp/0470051248
2nd thought. It's purely from a persuasion/copywriting perspective. I read this book a few years ago and one of the steps before writing is to imagine what opposition the reader could have before buying your product (or accepting your conclusion) and address it in the main text in descending order from most to least important.
For you I'd guess it's #1 establishing you are not a troll and not racist #2 establishing the facts that you proclaim are actually true
If you're looking for a book, I really like Epic Content Marketing.
For general guides to Digital Marketing, I highly recommend Neil Patel's Quicksprout. Just read everything he has there, especially his Guides in the right sidebar. Extremely thorough, very well-researched, and lots of references to other sources.
Good luck!
Learn to write copy. Print money. But be ethical. Book
It sounds like your problem is selling to people. "Genera" ads are probably not the right direction for Facebook/in person. In your conversations and ad's, you should follow these steps: 1. Create attention 2. Establish an interest in your product/service 3. Create a desire for that person to need it 4. Finally, call to action (Email or call for a free quote)
Finding an audience, or even creating an audience is a good start, but you really have to ask why they need it. What is your product? What will it do for the consumer?
I can't recommend this book enough. Got me through college writing ad's and through my college Marketing internship.
It's called copywriting (advertisers who only use the written word). Being good at writing a headline is 90% of the job: http://www.amazon.com/The-Copywriters-Handbook-Step-By-Step-Writing/dp/0805078045
I have a couple of questions, mainly I'm looking for feedback and advice.
First off, feedback on my idea?
I live in a pretty populated area, there are 200,000 people who live in my city and two other large cities (at least one bigger than mine, if not both of them) in the surrounding area. We have a very strong "local" culture. There are festivals entirely for our local businesses, a weekly market, and even a corner shop entirely stocked with goods from local businesses.
Enter my idea: A subscription box highlighting the best of our area. The goods will be food and drinks, t-shirts (a lot of the businesses actually have cool shirts), coffee, small pieces of artwork, products, vouchers (for items not easily shipped, like beer baring my local laws and non-packaged foods), CDs from local bands, as well as a digital download section (which might have more music, some backgrounds featuring local photography).
Given what I've told you about the climate of my area, what do you think about this idea? I'm not looking for a huge business, my goal to consider this "successful" would be a net profit of $12,000/year.
Secondly, does anyone have advice on using surveys for product development? I've been reading Ask and I'm wondering if someone cold help me further develop using those concepts and applying them to developing a physical product.
I feel like most of the advice there has infoproducts in mind, and while Levesque sometimes elaborates on "This is how you could use it for physical goods" you're mostly on your own to try to figure it out.
^ This.
AWAI, for example, touts their job board that offers "members only" access to copywriting gigs. However, based on what I've seen (and experienced firsthand with the organization), I'm not sure it's the best way for 97% of copywriters to get started.
Even though there's the temptation to see traditional client-seeking strategies as dated, the fact is they still work, and they work well. When you seek clients only online, you're inherently positioning yourself based on price, since it's so easy to contact a dozen copywriters and then choose the cheapest if you're doing it through a job site.
However, if you go offline (which is the only way I've ever found clients worth my time), you'll easily be paid what you're worth. By following this advice, I went from struggling as a copywriter ($600-$1k/month) to earning more than my day job ($4-7k/month) through part-time copywriting gigs.
If you're completely stuck and don't know where to begin, start with Bob Bly's <em>The Copywriter's Handbook</em>. His training materials are great for new copywriters and teaching them how to manage the business side of copywriting.
Good luck.
Here's how I support myself as a writer. Firstly, learn to write copy. I would recommend The Copywriter's Guide as it's a good starting place for those with a background in basic writing. Without much in the way of an advertising portfolio you won't get offers from agencies, but you can still work with small businesses and start ups.
At the entry level, Start-ups will be your bread and butter. Find a local entrepreneurial group and offer to write web or rewrite their current copy. Charge $20-$30 an hour. If you go lower, people won't respect your work. And always, ALWAYS know your price. Remember, taxes on freelance work is BIG. Always get half up-front, but be flexible. You'll also want to invest in someone to do your books.
Once you have a couple companies under your belt you'll have the beginning of a nice network. If you do a good job, they'll tell their friends, which leads to more work.
If you have any other questions let me know. Hope this helps and good luck!
P.S. If you want to make real money, become a medical copywriter. It's dry as toast, but I know a guy who charges $90 an hour and is always overloaded with work.