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I strongly advise against this, you will destroy your IG account!
There are tons of ways to gain followers that won't hurt your account, be patient.
If you need detailed instructions you can check out my eBook where I explain the methods for growing an IG account
+1 For this Udemy course. If you are looking for something more advanced you can have a look at my book Advanced Google AdWords Strategy, published on Amazon. Thank you
- Go to reports and create a report using the dimension 'Hour of day'. Choose all metrics that are meaningful to you (Cost, Impressions, CPA, ROAS etc).
- Analyze performance and create day & hour ranges that have similar performance and make sense (Mo-Fr, 10:00-12:00, Mo-Fr, 12:00-18:00 etc). Create ad schedules accordingly and apply them, making sure you cover all days & hours.
- Add bid adjustments to the ad schedules according to performance. Reduce bids for high CPA performance, increase bids for good CPA performance. Bid ad. should be around +-10% or +-20% maximum. Gather some data, reevaluate and repeat process
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If you would like to learn more about how to manage and optimize AdWords accounts profitalby you can have a look at my book on Amazon -> Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
You can prevent it by changing your username, by doing this your profile link will change and the bots will not be able to find your page.
Unfortunately you will have to remove the existing bot followers manually
You are completely right with wanting to grow organically, bot accounts will destroy your chances of that. I have also written an eBook where I talk about organic growth and what bot followers do to an account.
Yeah promoted posts are useless for growing your account, iWiking had a good tip already. There are many things you can do, like shoutouts, giveaways etc.
If you really want to know more I'd suggest you this eBook it has a lot of useful information that helps grow an IG account packed together
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
You may want also to read the books by Al Ries, "Immutable Laws of Marketing" and "Immutable Laws of Branding" ( I can't remember what the numbers were: 22 Immutable Laws, or something or other ), as well...
It takes time to build following, & connecting with the people who are interested .. isn't some God-given entitlement .. it takes groundwork.
I just discovered that intead of having 1 EU site, Amazon has a zillion nationally-specific sites...
Here's the US link to the book I'm telling you to get:
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
That's the one.
Find it at your local Amazon, & however short it is, it gives you the complete template of what you are required to do.
It is a precious resource, for anybody who isn't a business person, who wants to be self-employed.
( there are others, completely irrelevant to your situation, so you don't have to read them!! ; )
Salut, Namaste, & Kaizen, Hoomin
( :
FB can work but it can take a wile. I know other MSPs that do it well, they will target the receptionist etc of the business that they are looking to pick up. it sometimes takes years but cost fark all. targeting cuts down cost a lot. google is much the same think of problems that end users may be searching for not MSP end users are not looking for an MSP they want a problem solved. also have a chat with your vendors my CSP wholesaler helps with marking to the point of providing hot leads. Local business groups are great too. I did find I had to go to about 12 months of meetings before any work or referral's but I enjoy going out at seeing people.
Pick a niche and hit it hard.
have a read of this short book the 1 page marketing plan by Allan Dib https://www.amazon.com.au/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/ref=sr_1_1_sspa?hvadid=71743243502907&hvbmt=be&hvdev=c&hvqmt=e&keywords=one+page+marketing+plan&qid=1641097757&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExTFpLRktRMTlGOUhNJmVuY3J5cHRlZElkPUEwNDY0OTkwRVpBSk1JQUhPUDVVJmVuY3J5cHRlZEFkSWQ9QTNKQ09KTERZWVdaUFomd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl
I would read this book here:
And do a lot of research and digging before starting anything. I myself jumped into creating an agency without any planning but got very lucky because the Industry I was in grew at an alarming 25%+ this year and tail whipped my company along with it.
Read this book and do what it says
https://www.amazon.co.uk/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM
The best way to advertise is to have something people want to buy and a very clear one-line value proposition on how it will change someone's life for the better. Building a Story Brand is one of the most approachable and easily implementable books on creating marketing content, with great examples, and even a step-by-step guide to your home page.
Generally, beyond that, most "free" marketing actually means that you put effort into it. For example, content marketing where you gather a library of helpful resources that attract people, and occasionally advertise your product/service along with it. u/bawlerblog posted a comment in this thread where the offer free content marketing advice (For tech related niches). Even if that's not your niche, there will probably be other people offering a free content-marketing strategy session who are hoping to sell their services that way.
The other thing people do is create a free download to attract people who will sign up to your email list (and who you can then advertise to). The easiest way to create this is to create a free guide/tool/step-by-step exercise PDF that will make someone else's life easier. This adds an extra step in advertising, but it has the benefit of allowing you to offer something for free rather than immediately asking for something.
You should consider this book, im going thru it now and taking notes for my online business
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im close to the end some stuff came easily to me but still alot of good information
I'd create a brand messaging framework to reflect back to and re-wireframe your website with new copy. If you can't hire a conversion copywriter + designer, I highly recommend reading Building a StoryBrand. I work in this field and it's totally worth the investment of time and/or money–whichever you prefer. I use this method and so far, all but 1 of my marketing clients made their money back within the first 2 months. Copy is powerful!
The Udemy course mentioned must be the "Ultimate Google AdWords Course 2017–Stop SEO & Win With PPC!". It is a great course for starting your AdWords journey! If you believe you are ok with the basics and want something more advanced you can have a look at my book at Amazon => Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably
Don't bid on competitors brands. CPC will be extremely high and performance will be low (unless you have a huge budget and dont care). Bidding on competitors brands is suggested when you are one of the top businesses in your niche. Start with what is working best for you at the moment and gradually scale. If you use AdWords already execute a Search Query Report and focus on keywords which bring conversions. Put to test also keywords with high number of clicks/impressions. This can be made on AdWords by clicking on Keywords and then Search Terms. You can learn more about how to perform a SQR step by step on my book on Amazon "Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably". If this is the first time you ll use AdWords (thus have no recent data on AdWords), you can do this in Analytics (which I assume you have). Simply create a goal for conversions, and create a custom report in order to quickly look at search queries which brought conversions/clicks/impressions etc. In your custom report select "search query" as your dimension and as metrics add goal completions, goal conversion rate etc. Hope this helps. Good luck!
The ads you saw are Dynamic Search Ads. DSA ads might exceed the length limits of Expanded Text Ads or Responsive Search Ads.
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If you would like to get some more in-depth knowledge about AdWords you can have a look at my book on Amazon: Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
The same question was made just a few days ago. I will just use the same answer I gave:
A good formula to actually calculate the performance of an ad is by using the formula (Conversion Rate)*(Click Through Rate)*100. The higher the score, the better the ad.
Assume that for a particular campaign/ad/group/keyword/location/device etc etc CTR is 10% and Conversion Rate is 5%. Then:
- For each 100 impressions, 100*10% visit yor site, equals 10 visitors
- Out of these 10 visitors 10*5% convert, equals 0.5 conversions
Therefore for every 200 impressions you have 1 conversions. Practically this formula shows you the number of conversions you are making per 100 impressions. This means that each % of Conversions Rate and CTR are equally important.
When you have a limited budget (search lost due to budget is not 0) then you dont care about CTR. A small budget will be consumed one way or another. If CTR is high it will be spend faster, if CTR is low it will be spend slower. But for bigger accounts which have maximized their potential to trigger an ad on every single relevant term (Search lost due to budget is 0) then yes obviously CTR does matter.
If you would like to learn more about how to profitably manage AdWords accounts you can have a look at my book on Amazon Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
Podcast 101: Simple Steps to Create Your Own Podcast, Build Relationships and Grow Your Business
https://www.amazon.com/dp/B07PV2G44Q
FREE until March 28th
> Start your own Podcast easily and grow your business with a proven system.
>What if you could create your podcast in a few short weeks? What if you could use your podcast to grow your business with a few simple steps? Imagine becoming a podcast host while growing your business and achieving your life-long goals.
>Thirteen-time Amazon bestselling author, Paul G. Brodie, offers this comprehensive guide on how to start your own podcast and grow your business with a proven system that works.
a)Use the below formula on cell C in Excel or Google Sheets:
="(2mi:"&A1&":"&B1&")"
b)Fill column A will latitude values and column B with the corresponding longtitude values.
c)Drag down formulas on Column C.
You know have the locations ready to be imported to adwords editor. Combine them with the corresponding Campaign names and upload them in AdWords.
Have in mind that radius targeting might not be very accurate in desktops, and that overall accuracy varies between different countries.
If you would like to learn more about AdWords you can have a look at my book Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably Kindle Edition published on Amazon. Thank you
Get Published Business Book: 75 Stories About Why Getting Published Will Change Your Life
https://www.amazon.com/dp/B07VG13JMB
FREE until July 30th
> Have you ever wanted to share your story?
>What if you could be part of a book project to share your story? What if you could use your chapter to promote your business with a few simple steps? Imagine becoming a bestselling author while growing your business and achieving your life-long goals.
>Fourteen-time Amazon bestselling author, Paul G. Brodie, offers this comprehensive guide from 75 amazing people who are sharing their story and life lessons on topics from growing your business, building relationships, overcoming adversity, and the power of faith.
It really depends, there are a lot of ways of how you can work on your engagement rate and "save" your account again.
I would suggest that you try to resurrect your account but if you notice that it is hopeless just start over.
You need to know that a lot of people are facing a lower engagement on Instagram in general and this is due to one of their newer updates.
If you notice that things are hopeless you can just start over, check out this eBook about Instagram Growth to make sure that you keep a healthy account
There are a lot of things you can do to increase your engagement, I'll list some below
- Engage with your followers
- Post engaging captions
- Be consistent
- Don't post too often
- Remove bot followers
These are things that can help you out a lot, if you want more detailed information I would highly recommend you to read my eBook about Instagram marketing
I started one my account last month and got it to 1.1k followers. The first few stages are rough but once you got an engaging audience the growth becomes easier and faster.
I used the methods described in this eBook
Once you know what you need to do it's not as hard anymore
There are many methods for growing your account.
Use of Hashtags, Shoutouts, Engagement Groups, Engaging with other people on IG etc.
If you are really into growing your account you should check out this eBook it contains all you need.
Create your own, this is the best and easiest way =)
if you are interested in more you could check out my recently published eBook which contains engagement groups and how to start one successfully
If you are a starter my vote would be on this tutorial on Udemy. If you want something more advanced you can have a look at my book on Amazon: Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
I 've faced this scenario multiple times
- Unless you want to use non location keywords like "pizza parlors" instead of "pizza parlors Buffalo" then you should create a negative list in which you should add as many locations as you can find. Unfortunately there is not other way. My suggestion would be to break this campaign into two: One with locations included (pizza parlors Buffalo) in your keywords and another one without locations included (pizza parlors). Their behaviour should be different that's why it would be a best practice to break this into two campaigns.
- If I understood right, target areas outside of and near Buffalo and add Buffalo as an excluded location. Make sure that your keywords in this campaign include your location, e.g "pizza parlors Buffalo" otherwise the campaign will be a waste of money
- Think I covered this
If you 're into reading :) you can also have a look at my book on Amazon Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably.
I partially undestand your concern. Unless your ad copies are not something like "Click Here - Earn Now 1 Billion" then a good formula to actually calculate the performance of an ad is by using the formula (Conversion Rate)*(Click Through Rate)*100. The higher the score, the better the ad.
If you would like to learn more about how to profitably manage AdWords accounts you can have a look at my book on Amazon Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks
- Specify which pages of your site you want to run remarketing ads on
- Create lists for visits on those pages. Create lists for visits that occured last 7,14,30,60 days or more.
- If you track conversions, create an "All Converters" audience for 540 days and exclude it from your campaign.
- Create two different banners in order to A/B test in the sizes: 300x250, 336x280, 728x90, 300x600, 320x100
- Launch campaign
There are many more things that can be said, but these are the absolute minimum you should have in mind.
If you would like to learn more you can have a look at my book on Amazon: Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably
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Proper naming and structure of all campaigns/ad groups/keywords is a must for monitoring and managing an account. Then, identify segments of similar performance (CPA, ROAS) and optimize all of them at once. If you want to learn an advanced approach on how to properly manage AdWords accounts you can have a look at my book on Amazon: Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably. Thanks