https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
You may want also to read the books by Al Ries, "Immutable Laws of Marketing" and "Immutable Laws of Branding" ( I can't remember what the numbers were: 22 Immutable Laws, or something or other ), as well...
It takes time to build following, & connecting with the people who are interested .. isn't some God-given entitlement .. it takes groundwork.
I just discovered that intead of having 1 EU site, Amazon has a zillion nationally-specific sites...
Here's the US link to the book I'm telling you to get:
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
That's the one.
Find it at your local Amazon, & however short it is, it gives you the complete template of what you are required to do.
It is a precious resource, for anybody who isn't a business person, who wants to be self-employed.
( there are others, completely irrelevant to your situation, so you don't have to read them!! ; )
Salut, Namaste, & Kaizen, Hoomin
( :
Yes literally: this guy writes about his experiences in working with manufacturers in China.
The important step happens between 7pm and 8pm when they send the QC guy home and swap in the cheapest raw materials available.
FB can work but it can take a wile. I know other MSPs that do it well, they will target the receptionist etc of the business that they are looking to pick up. it sometimes takes years but cost fark all. targeting cuts down cost a lot. google is much the same think of problems that end users may be searching for not MSP end users are not looking for an MSP they want a problem solved. also have a chat with your vendors my CSP wholesaler helps with marking to the point of providing hot leads. Local business groups are great too. I did find I had to go to about 12 months of meetings before any work or referral's but I enjoy going out at seeing people.
Pick a niche and hit it hard.
have a read of this short book the 1 page marketing plan by Allan Dib https://www.amazon.com.au/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/ref=sr_1_1_sspa?hvadid=71743243502907&hvbmt=be&hvdev=c&hvqmt=e&keywords=one+page+marketing+plan&qid=1641097757&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExTFpLRktRMTlGOUhNJmVuY3J5cHRlZElkPUEwNDY0OTkwRVpBSk1JQUhPUDVVJmVuY3J5cHRlZEFkSWQ9QTNKQ09KTERZWVdaUFomd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl
Read this book and do what it says
https://www.amazon.co.uk/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM
Check out this whitepaper from Price Intelligently. I read it when I first joined a SaaS company and needed to get up to speed on pricing strategies. I found the content to be easy to understand and had some helpful suggestions.
I also found Wed Bush's Product Led Growth book really helpful. It covers a lot of topics outside of strategy, but tons of good ideas in it.
> made in China
== Made in Guangdong Province.
"Guangdong Province: Where we put lead in everything except your pencil".
<em>Poorly Made in China: An Insider's Account of the China Production Game</em>
by Paul Midler
One of the most interesting books I have read in a long time.
When talking about Chinese manufactured products, I say "It looks like an X but it's not an X" It looks like a shoe, but it's not a shoe. It looks like a winter coat, but it's not a winter coat.
You need to read
Poorly Made in China
Aggressive cost reduction methods lead to "the dangerous practice of quality fade—the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs."
On top of the relentless pressure to reduce prices year over year, each time Walmart adds a smiley face Public Relations program, Walmart shifts the entire cost and burden onto the factories. The factories have to sharpen their pencils and find a way to extract that cost out of the products.