There's a really great book that explains this and gives you some tips about going about it - and it's permafree! It's called "Reader Magnets" by Nick Stephenson. You can find it on Amazon here.
ETA a word I left out.
Thanks for the link! I read a book about this years ago before I knew anything about the rep world and it was pretty illuminating. It’s actually called “Deluxe: How Luxury Lost Its Luster”. It was written in 2007 so it might be a bit dated however the basic thrust still definitely stands. If I recall correctly the only brands (at the time of publishing) that really were still worthy of the “luxury” label were Chanel and Hermés - they were specifically cited for their leather and textile quality and skill of their artisans. I think it also talked a lot about how brands like Marc Jacobs are made side by side in the same Chinese factory (lol) as unbranded cheaper merchandise. Which we obviously know and benefit from!!
Read this: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N . This is the bible most (great) product teams follow in 2021 :-)
Yeah I got you.
https://www.amazon.com/Market-Wizards-Interviews-Top-Traders-ebook/dp/B006X50OPW
https://www.amazon.com/Option-Traders-Hedge-Fund-Framework-ebook/dp/B00844NXC6
I have those and their a pretty light read. The first Market Wizards will show you how other traders plan and execute off certain market conditions. The second is going to give you a background on the whole market chain and how options fit in and play off of it.
Of course also read Benjamin Gram's book. Its the bible of investing.
I have a PO Box away from my home from before I started writing, so I use that one. I've seen one or two people say that they just use their home address. I guess it just depends on how comfortable you are with having it out there. The minuscule chance of some deranged person knowing where I live is enough for me to not want to use my home address but maybe I'm being paranoid. Still, I figure better to just pay for a PO Box than have to move to avoid stalker obsessed with me and my beautiful prose.
Personally, I haven't seen huge returns from my mailing list--I only have about fifty subscribers so far. But from everything I hear and read they are an enormous resource and one of the few things you should definitely have.
I mean, imagine being able to email a group of people who are specifically interested in your work every time you release a title--and then get a bunch of sales from them, and then get the boost in rank for you book that they would give.
I wouldn't let not having a mailing list keep you from publishing--if it is. But I'd say it's worth setting up. Check out <em>Reader Magnets</em>. It's free on Amazon and it sells the importance of a mailing list better than I could.
A PO Box is definitely an expense, but if you're planning on doing this as a business--as a career--rather than I hobby, I'd say basically: suck it up, if at all possible. It's just one of those things you need to spend money on. Lol, I feel like my dad saying, "suck it up."
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
You may want also to read the books by Al Ries, "Immutable Laws of Marketing" and "Immutable Laws of Branding" ( I can't remember what the numbers were: 22 Immutable Laws, or something or other ), as well...
It takes time to build following, & connecting with the people who are interested .. isn't some God-given entitlement .. it takes groundwork.
I just discovered that intead of having 1 EU site, Amazon has a zillion nationally-specific sites...
Here's the US link to the book I'm telling you to get:
https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/
That's the one.
Find it at your local Amazon, & however short it is, it gives you the complete template of what you are required to do.
It is a precious resource, for anybody who isn't a business person, who wants to be self-employed.
( there are others, completely irrelevant to your situation, so you don't have to read them!! ; )
Salut, Namaste, & Kaizen, Hoomin
( :
I believe they're referring to someone mention in this book:
https://www.amazon.com/Market-Wizards-Interviews-Top-Traders-ebook/dp/B006X50OPW/
I recommend it. It's a good read!
I really enjoyed the book Traction by DuckDuckGo founder Gabriel Weinberg. He identified 19 traction (marketing) channel strategies, and a methodology for identifying the most promising channel for your company. Mainly startup focus.
https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS
For the same reason many other genres of games have. Or even software in general.
Most software is built by companies with a growth and profit motive. And building habit-forming products is now a well-established industry standard for maximizing customer lifetime value. Unfortunately, given their current incentive alignment, it is simply the most efficient path forward for most companies.
Yeah I've done that. This helped, it's old but humans haven't changed. You'll find some approach or insight in there that will help you with this and other things.
https://www.amazon.com/gp/product/B006X50OPW/ref=ppx_yo_dt_b_d_asin_title_o00?ie=UTF8&psc=1
FB can work but it can take a wile. I know other MSPs that do it well, they will target the receptionist etc of the business that they are looking to pick up. it sometimes takes years but cost fark all. targeting cuts down cost a lot. google is much the same think of problems that end users may be searching for not MSP end users are not looking for an MSP they want a problem solved. also have a chat with your vendors my CSP wholesaler helps with marking to the point of providing hot leads. Local business groups are great too. I did find I had to go to about 12 months of meetings before any work or referral's but I enjoy going out at seeing people.
Pick a niche and hit it hard.
have a read of this short book the 1 page marketing plan by Allan Dib https://www.amazon.com.au/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM/ref=sr_1_1_sspa?hvadid=71743243502907&hvbmt=be&hvdev=c&hvqmt=e&keywords=one+page+marketing+plan&qid=1641097757&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExTFpLRktRMTlGOUhNJmVuY3J5cHRlZElkPUEwNDY0OTkwRVpBSk1JQUhPUDVVJmVuY3J5cHRlZEFkSWQ9QTNKQ09KTERZWVdaUFomd2lkZ2V0TmFtZT1zcF9hdGYmYWN0aW9uPWNsaWNrUmVkaXJlY3QmZG9Ob3RMb2dDbGljaz10cnVl
Read this book and do what it says
https://www.amazon.co.uk/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM
A really good book on the subject is Trust Me, I'm Lying by Ryan Holiday; he talks about how, as a PR person, he's able to deftly manipulate the media's need for clicks by giving them ready-made clickbait.
And no; it won't be different in the Metaverse because it'll be as capitalistic as the real world is. The only difference is that you've have given up so much privacy and information that the ads will be personalized to you specifically, "Hi Jordan! I see you're in your underwear at 11:13 am today; how about a brand new pair of LEVI'S shipped to your stack in an hour or less?"
The best way to advertise is to have something people want to buy and a very clear one-line value proposition on how it will change someone's life for the better. Building a Story Brand is one of the most approachable and easily implementable books on creating marketing content, with great examples, and even a step-by-step guide to your home page.
Generally, beyond that, most "free" marketing actually means that you put effort into it. For example, content marketing where you gather a library of helpful resources that attract people, and occasionally advertise your product/service along with it. u/bawlerblog posted a comment in this thread where the offer free content marketing advice (For tech related niches). Even if that's not your niche, there will probably be other people offering a free content-marketing strategy session who are hoping to sell their services that way.
The other thing people do is create a free download to attract people who will sign up to your email list (and who you can then advertise to). The easiest way to create this is to create a free guide/tool/step-by-step exercise PDF that will make someone else's life easier. This adds an extra step in advertising, but it has the benefit of allowing you to offer something for free rather than immediately asking for something.
I'd create a brand messaging framework to reflect back to and re-wireframe your website with new copy. If you can't hire a conversion copywriter + designer, I highly recommend reading Building a StoryBrand. I work in this field and it's totally worth the investment of time and/or money–whichever you prefer. I use this method and so far, all but 1 of my marketing clients made their money back within the first 2 months. Copy is powerful!
I am still learning the promotion end myself. For starters I am trying to build a collection of listeners who become advocates. That means getting them involved. Asking their opinions. Shouting them out. Thanking them for listening. I try to use social media to create content for people - not just to ask them to listen. I primarily use Facebook, my show has it's own page, and Twitter.
Facebook is more intimate. I ask people their thoughts on the different shows and films that are out there. I engage them, etc. I use Twitter to try to build relationships with fellow podcasters and potential fans. I like to comment on and promote other peoples' shows -- stuff like that. You really have to give a lot, and you have to be genuine. People know if you're a snake trying to just promote yourself.
There is a book called, Jab, Jab, Jab, Right Hook amazon link it was totally worth the time to read. It explains a lot of the mistakes that people make with social media.
As for the tech-side of things --- Adobe Audition. It sucks because it isn't cheap, but it is incredible and super intuitive. I actually pay monthly for it, but will just buy it straight out soon.
When I was on a Mac I used Garage Band, and then on PC I used Audacity. Audacity isn't bad at all - but I decided to just make the move early to Audition.
THANKS for the compliment BTW. Hope you enjoyed the show.
You should just check his out:
https://www.amazon.com/Reader-Magnets-Platform-Marketing-Authors-ebook/dp/B00PCKIJ4C
The best thing i learnt in trading is temperament and knowing when to walk away. I recommend you read Market Wizards to see how many of the world's best were in your position and worse a few times: https://www.amazon.com/Market-Wizards-Interviews-Top-Traders-ebook/dp/B006X50OPW
Given that I am trying to bring the audience to speed quickly on something they would unfamiliar with, I would apply the principles outlined by something like Story Brand.
In the ad I would want to:
Identify how this product addresses a felt need, enables the person to achieve an aspirational perspective of themselves, concluding how your company could guide them and how your product accomplishes that goal. I think of the way apple interacted with the budding portable music player market.
I did. I started with Traction (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS/), been listening to podcasts on e-commerce marketing as of late since I've been commuting a lot.
​
Really, I was just looking to explore the Reddit Ads platform. Making sales would have been great but ultimately I just wanted to learn. Pretty cheap lessons IMO.
​
I haven't read any Robert Greene but I'll take a look. Thanks for the book recommendations!
Wow.. you are in good company.
If you read Jack Schwager's book market wizards you can read about how just about every top trader has done something similar.
https://www.amazon.com.au/Market-Wizards-Interviews-Top-Traders-ebook/dp/B006X50OPW
Think of this as the best value for money education ever.
Hooked is an excellent book describing all the tactics behind making addicting technology. It doesn't talk about games specifically but all of these concepts can be applied to any app from social media to gaming.
Read the book <em>Trust Me, I'm Lying</em>, it gives a much better understanding of how the media works to cover stories. And when it comes to what the media covers, ultimately, "The fault, dear Brutus is not in our stars, but in ourselves..."
Seemed a little dated for design strategy. I would check out Hooked if you are into design theory. May or may not be out of scope.
https://www.amazon.com/Deluxe-How-Luxury-Lost-Luster-ebook/dp/B000UZPINO
LVMH is the corporation that owns brands such as Louis Vuitton, Dior, Givenchy, Kenzo, Celine and lots more https://en.wikipedia.org/wiki/LVMH
i certainly will This reminds of a very famous book about, how people that give free information usually win more business than people trying hard to win business
I'm currently reading Traction, a book that discusses marketing for startups. (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS#nav-subnav) While the game space is different, there are many strategies in the book that apply to games as well, and that game devs can learn from.
Social media is absolutely NOT dead in the least! It's not over saturated. The problem is most people use it wrong. Big brands tend to have teams of people to work on their social media, therefore they're often better at it. Check out Jab Jab Jab Right Hook by Gary Vaynerchuk!
Also a great podcast is Marketing Smarts on Itunes.
Check out the free Amazon BookReader Magnets by Nick StephensonHe pretty much explains how to do this step-by-step, using a free book as the reward to opt-in.