Ironically a lot of crypto holders I know are far-left because they feel like it's superior to stocks because it doesn't rely on the exploitation of the workers in the company to make money.
Don't ask any tough questions about the exploitation of the miners mining the rare earth metals to make the ASIC chips.
Like seriously I'm currently reading this book about the history of the iPhone. It points out the immense ecological cost of building iPhones, mostly in mining metals and lithium. But you know...at least in the end someone gets an iPhone. Like at least there's some utility that the human species gets out of these devices instead of just being a pyramid scheme.
A lot of ink has been spilled over the the negative consequences of Uber. You've got smartphones built by exploited workers in the third world used to summon a questionably safe vehicle charging a fare that's no cheaper than a traditional taxi driven by an exploited worker with no benefits that adds massive congestion to our roads....but at least at the end of the ride someone gets where they want to go!
I am still learning the promotion end myself. For starters I am trying to build a collection of listeners who become advocates. That means getting them involved. Asking their opinions. Shouting them out. Thanking them for listening. I try to use social media to create content for people - not just to ask them to listen. I primarily use Facebook, my show has it's own page, and Twitter.
Facebook is more intimate. I ask people their thoughts on the different shows and films that are out there. I engage them, etc. I use Twitter to try to build relationships with fellow podcasters and potential fans. I like to comment on and promote other peoples' shows -- stuff like that. You really have to give a lot, and you have to be genuine. People know if you're a snake trying to just promote yourself.
There is a book called, Jab, Jab, Jab, Right Hook amazon link it was totally worth the time to read. It explains a lot of the mistakes that people make with social media.
As for the tech-side of things --- Adobe Audition. It sucks because it isn't cheap, but it is incredible and super intuitive. I actually pay monthly for it, but will just buy it straight out soon.
When I was on a Mac I used Garage Band, and then on PC I used Audacity. Audacity isn't bad at all - but I decided to just make the move early to Audition.
THANKS for the compliment BTW. Hope you enjoyed the show.
i certainly will This reminds of a very famous book about, how people that give free information usually win more business than people trying hard to win business
Social media is absolutely NOT dead in the least! It's not over saturated. The problem is most people use it wrong. Big brands tend to have teams of people to work on their social media, therefore they're often better at it. Check out Jab Jab Jab Right Hook by Gary Vaynerchuk!
Also a great podcast is Marketing Smarts on Itunes.
I would show your friend how to use twitter search to find conversations she'll be interested to get involved in and contribute. The important thing here is to be natural, conversational and reflect her own personality.
Twitter is a cocktail party, have fun with it, work the room.
I cannot recommend Gary Vaynerchuk's Jab, Jab, Jab, Right Hook enough. There are case studies on success stories for every major social network.
He also does a youtube q&a which has anything between 5 and 1 episodes a week.
Not sure on the content/goals for the twitter account but if your friend is in fashion then instagram & pinterest should be high on the list as well.
I'll have to disagree with /u/Mikey118, don't schedule tweets. Remember how I said to be natural & conversational? Scheduled tweets can be spotted a mile away and like banner ads we have a natural filter for this now. Everything else Mikey recommends is bang on the money.