The best Public Relations books: Reddit reviews

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I remember reading a story in "Trust Me, I'm Lying; Confessions of a Media Manipulator" where the agent of an author wasn't getting any good marketing coverage for his client's new book, so the agent starting pulling the "angry consumer" shtick, calling/writing into different media outlets (bloggers, radio, etc..), pretending to be pissed off about the book. No one had heard of it, but eventually some of them started writing about how insulting & disgusting it was, just based on the agent's complaint.

It worked. No publicity is bad publicity.

edit: Since people are seeing this, you should read this book. The guy (former American Apparel advertising exec) did this tell-all book because he saw the media's standards dropping and his industry's tricks starting to be used in things like politics. It will destroy your confidence in ever believing anything you read on the internet, reddit definitely included. Good for honing your bullshit detector.

edit 2: I am not affiliated in any way with this book. You are not being manipulated ��

As much as I wanna say this guy is a douchebag/idiot and karma will come back around... that’s not how the internet works. We’re all giving him free press right now.

https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285

You should read Trust me I’m Lying by Ryan Holiday. It brilliantly digs into the media ecosystem and explains exactly why you are right.

https://www.amazon.ca/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285/ref=asc_df_1591846285_nodl/?tag=googlemobshop-20&linkCode=df0&hvadid=292905515425&hvpos=1o2&hvnetw=g&hvrand=2803731859655008491&hvpone=&hvptwo=&...

Spoiler: media went through this in the early 1900s when newspapers were sold individually. Subscriptions to papers is what Bred modern journalism as a virtuous pursuit like we understand it.

>I wonder whether online work changed things because there are few occasions for people to have conversations that socialize them into the ethical expectations of the profession.

Journalism didn't have ethical expectations a hundred years ago, because every story was sold on 'hot sheets', cheap 2-page papers sold by newsies. The most sensational headlines made the most money and there was zero accountability.

Then for 50+ years, journalists became dependent on monthly newspaper subscriptions and reputation and audience trust became paramount. Suddenly, ethics were necessary to do the job.

Now, news is all click-driven and we're back to zero accountability. Trust Me, I'm Lying is a great book about our current era of news and how it can be manipulated.

You are right. And it doesn't apply only to TV, but other media as well.

There's an excellent book about the subject: Trust Me, I'm Lying: Confessions of a Media Manipulator

https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285/

“I am, to put it bluntly, a media manipulator—I’m paid to deceive. My job is to lie to the media so they can lie to you. I cheat, bribe, and connive for bestselling authors and billion-dollar brands and abuse my understanding of the internet to do it.”

Reset by David Sawyer is a brilliant, UK centric book on FIRE. He also has fantastic advice on leading a fulfilled life on the way to your goals:

RESET: How to Restart Your Life and Get F.U. Money: The Unconventional Early Retirement Plan for Midlife Careerists Who Want to Be Happy https://www.amazon.co.uk/dp/1916412416/ref=cm_sw_r_cp_api_i_jkChFbRZKZDGX

White Wilderness and Song of the South.

If you want to see how fucked up the Disney corporation is, read <strong>Team Rodent</strong> by <em>Carl Hiaasen</em>

Here's a book David Seaman wrote in 2008... Chapter 2 "Rules of Effective Publicity Whoring" is probably relevant. That's not a joke, it's literally the title of the second chapter in his book. Here's another excerpt:
>My technique works for any hot news item. If the media is talking about it, you can learn how to become part of the discussion. Getting publicity boils down to just a set of skills and nothing more. Attracting media coverage becomes easy, even routine, with practice.

You can find that inside the free preview on amazon.

My friend wrote this book, he was American Apparel's Marketing Director and basically their entire PR while Dov was in charge. Some of the better chapters were on managing your reputation in today's world and against the Internet.

But to be honest it sounds like shitty work. Here's his last interview where he basically says his life was putting out all these fires he never started and it stressed him out to the point ruining himself.

There's an awesome book called Trust Me, I'm Lying by Ryan Holiday which talks about these sort of shenanigans people do to generate cheap publicity for themselves or whatever product or idea they're trying to perpetuate. One example is "trading up", where people will seed shit on small blogs in a clickbaity way that maybe gets linked to a small news site, then to Reddit, then to Buzzfeed/etc, then to the national news. It works really well apparently.

The book is fucking great; I haven't finished reading it yet myself but I highly recommend it to all redditors, especially if you're reading this here in /r/news. Most of the shit we see was probably influenced by someone doing the kinds of things Ryan writes about.

I agree with you. I know this subreddit (and myself included) have a preference for center-left politics, but it's starting to become a hate platform against every party except NDP. I wouldn't be suprised if the NDP actually pays someone to win over /r/canada, and OP's 3 days old account doesn't help.

Or maybe that's just my spidey sense being overstimulated. I read this book recently which talks about media manipulation and I've become very cautious of social platforms now.

How do you know a Republican is lying? Their mouth is moving.

I can't even remember the last time I heard a notable Conservative figure say something that was actually true or factually correct.

Trust Me, I'm Lying: Confessions of a Media Manipulator was published in 2013 and perfectly describes the GOP playbook for spreading misinformation.

Republicans have made lying so much their strategy that I don't know they even know how to tell the truth anymore.

So much for the 9th Commandment...

>"Thou shalt not bear false witness against thy neighbour" (Exodus 20:16)

fair enough, just try it for 2 weeks and you won't have to ever go back is all I'm saying. you should read this book it is a great read.

https://www.amazon.ca/Toxic-Sludge-Good-You-Relations/dp/1567510604

Would we even know if they were planning to move the big ops to another state?

Didn't they buy up all that land really cheaply under shell companies all those years ago?

Didn't Carl Hiaasen wriet a book about it all? He did,Team Rodent: How Disney Devours the World. I admit to not having read it.....yet. It's in the queue to be bought or borrowed soon.

There's no need for RH texts. Funny enough, his first book was this, https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285/ref=sr_1_1?crid=168AJQ3587AO0&amp;keywords=trust+me+i%27m+lying&amp;qid=1647883091&amp;sprefix=trust+me+i%27m+lyin%2Caps%2C126&amp;sr=8-1

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idk, I just had a feeling that he may have seen the self-help sphere and figured he could dip his toes with Stoicism.

The original texts are more than enough to learn from.

If you were to read the book, Trust me i'm lying, you'd know that the news are perfectly consistent... with their own values that is....

the very tl;dr; is that humans have evolutionarily have higher response to negative stuff. Increasing click through rate & adds watched drives their profits. The don't give a fucking shit what goes around the word, the only thing they care about is eyeballs. That's why they loved Trump. He was an outrage machine that drove all metrics.

A really good book on the subject is Trust Me, I'm Lying by Ryan Holiday; he talks about how, as a PR person, he's able to deftly manipulate the media's need for clicks by giving them ready-made clickbait.

And no; it won't be different in the Metaverse because it'll be as capitalistic as the real world is. The only difference is that you've have given up so much privacy and information that the ads will be personalized to you specifically, "Hi Jordan! I see you're in your underwear at 11:13 am today; how about a brand new pair of LEVI'S shipped to your stack in an hour or less?"

I'm thinking that Toxic Sludge is Good for You and the sequel Trust us We're Experts should be mandatory reading for all high school students. What do you think about this?

Sim, recomendo a leitura: Trust Me, I'm Lying do Ryan Holiday. https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285

Cobre precisamente a estratégia de como espalhar e propagar uma notícia falsa e é precisamente essa: começar por um blog ou jornal de pouca reputação e depois vender a notícia a jornais ou blogs maiores com alguma reputação que querem cortar o trabalho de jornalismo e não verificar a fonte porque a) lhes sai mais barato e b) o consumidor-alvo não lhes exige mais.

I'm Lifestrategy 100, David Sawyer's RESET Book (link below) explains the rationale excellently. It's primarily since I'm young enough that 100% stocks is a good way to go (for now), the diversification (lower risk), and the simplification (with the Lifestrategy no need to rebalance).

In future I might copy a similar asset split as the LS100 but rebalance myself. For now I'm happy with the slight drag on compound interest as that's the only reason to avoid the LS funds and make it up yourself.

https://www.amazon.co.uk/RESET-Restart-Unconventional-Retirement-Careerists/dp/1916412416

Man, you are going to have a long / miserable career if you keep taking bottom feeder clients. There are plenty of good paying clients out there who will give you the same sense of accomplishment and pay you what you are worth. If a client is balking at basic services, small amounts of money makes them recoil, run away.

Highly recommend reading this book. Will change your perspective on business.

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field https://www.amazon.com/dp/1591844886/ref=cm_sw_r_cp_api_i_F-xIFbHTYW74A

RESET: How to Restart Your Life and Get F.U. Money is not a bad place to start and it's focused on UK. It gets into maaaaany other areas but the FI part is pretty good for the beginner and lays down easy to follow blueprint.

Consider a SIPP if you really can lock the money away long term, as that gives you a bonus too. This book explains S&S ISAs and SIPPs as part of a broader strategy to saving: https://www.amazon.co.uk/RESET-Restart-Unconventional-Retirement-Careerists/dp/1916412416 (you can trial Kindle Unlimited for free for a month if you really want to save money!). I don’t love the writing style of the book, but have found much of the advice helpful and cohesive. Consider incrementally adding your money into such products rather than sticking the whole lump sum in - see ‘dollar cost averaging’.

This isn't a short and sweet answer by any means, but if you're interested in understanding what it is about modern-day journalism that makes it so intrinsically difficult for honest journalism to flourish, I highly suggest you read Trust Me, I'm Lying by Ryan Holiday. I jut got done reading it a few weeks ago and found it fascinating.

He is trying to get his name out there before the fantasy season starts by creating drama. It is an old trick Ryan Holiday talks about in his book, 'Trust Me I'm Lying'

The US has been and will be under attack before Trump & after Trump. This stuff is just a contemporary version of espionage and propaganda. It's so easy to propagandize internationally over the internet. It's just in the spotlight right now because of the Trump campaign shenanigans, which is perhaps an escalation of these techniques.

I recommend reading the book &quot;Trust Me, I'm Lying: Confessions of a Media Manipulator&quot;. It was written by a head marketing/pr guy for a big clothing brand, and is basically a tell-all about crooked & deceptive media strategies to influence the public. The writer said that he created the book because he was seeing his shady product marketing techniques used in other places like the political sphere, and he wanted to get it all out there so people could know how to spot the shit. It's a must-read for people who value unbiased information and are trying to hone their BS radar.

Then it definitely sounds like you should start placing bets. Place a few small bets and start doubling down on what works.

Simple, yet effective business book: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886

Read the book <em>Trust Me, I'm Lying</em>, it gives a much better understanding of how the media works to cover stories. And when it comes to what the media covers, ultimately, "The fault, dear Brutus is not in our stars, but in ourselves..."

"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work." --from Team Rodent : How Disney Devours the World by Carl Hiaasen