{"product":{"product_id":"B07D3YF87J","title":"Advanced Google AdWords Strategy: The Comprehensive \u0026 Data-Driven Practical Guide on Managing \u0026 Optimizing AdWords Accounts Profitably","price":"9.99","image_url":"https://m.media-amazon.com/images/I/41svxQW6BGL._SL500_.jpg","url":"https://www.amazon.com/dp/B07D3YF87J"},"comments":[{"body":"\\+1 For this Udemy course. If you are looking for something more advanced you can have a look at my book [Advanced Google AdWords Strategy](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_6?keywords=adwords\u0026amp;qid=1554924747\u0026amp;s=gateway\u0026amp;sr=8-6), published on Amazon. Thank you","subreddit_name":"adwords","author":"aptbs"},{"body":"1. Go to reports and create a report using the dimension 'Hour of day'. Choose all metrics that are meaningful to you (Cost, Impressions, CPA, ROAS etc). \r\n2. Analyze performance and create day \u0026amp; hour ranges that have similar performance and make sense (Mo-Fr, 10:00-12:00, Mo-Fr, 12:00-18:00 etc). Create ad schedules accordingly and apply them, making sure you cover all days \u0026amp; hours.\r\n3. Add bid adjustments to the ad schedules according to performance. Reduce bids for high CPA performance, increase bids for good CPA performance. Bid ad. should be around +-10% or +-20% maximum. Gather some data, reevaluate and repeat process\r\n\r\n\u0026amp;#x200B;\r\n\r\nIf you would like to learn more about how to manage and optimize AdWords accounts profitalby you can have a look at my book on Amazon -\u0026gt; [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=pd_sim_351_19?_encoding=UTF8\u0026amp;pd_rd_i=B07D3YF87J\u0026amp;pd_rd_r=996347d7-6830-11e9-b421-cdcde3290510\u0026amp;pd_rd_w=ualty\u0026amp;pd_rd_wg=pHZY2\u0026amp;pf_rd_p=90485860-83e9-4fd9-b838-b28a9b7fda30\u0026amp;pf_rd_r=A4957M4BXN492FHP9WTZ\u0026amp;psc=1\u0026amp;refRID=A4957M4BXN492FHP9WTZ). Thanks","subreddit_name":"PPC","author":"aptbs"},{"body":"Don't bid on competitors brands. CPC will be extremely high and performance will be low (unless you have a huge budget and dont care). Bidding on competitors brands is suggested when you are one of the top businesses in your niche. Start with what is working best for you at the moment and gradually scale. If you use AdWords already execute a Search Query Report and focus on keywords which bring conversions. Put to test also keywords with high number of clicks/impressions. This can be made on AdWords by clicking on Keywords and then Search Terms. You can learn more about how to perform a SQR step by step on my book on Amazon \"[Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=tmm_kin_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=)\". If this is the first time you ll use AdWords (thus have no recent data on AdWords), you can do this in Analytics (which I assume you have). Simply create a goal for conversions, and create a custom report in order to quickly look at search queries which brought conversions/clicks/impressions etc. In your custom report select \"search query\" as your dimension and as metrics add goal completions, goal conversion rate etc. Hope this helps. Good luck!","subreddit_name":"PPC","author":"aptbs"},{"body":"The ads you saw are Dynamic Search Ads. DSA ads might exceed the length limits of Expanded Text Ads or Responsive Search Ads. \r\n\r\n\u0026amp;#x200B;\r\n\r\nIf you would like to get some more in-depth knowledge about AdWords you can have a look at my book on Amazon: [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_1?ie=UTF8\u0026amp;qid=1550100819\u0026amp;sr=8-1\u0026amp;keywords=john+zabaras). Thanks","subreddit_name":"adwords","author":"aptbs"},{"body":"The same question was made just a few days ago. I will just use the same answer I gave:\r\n\r\nA good formula to actually calculate the performance of an ad is by using the formula (Conversion Rate)\\*(Click Through Rate)\\*100. The higher the score, the better the ad.\r\n\r\nAssume that for a particular campaign/ad/group/keyword/location/device etc etc CTR is 10% and Conversion Rate is 5%. Then:\r\n\r\n* For each 100 impressions, 100\\*10% visit yor site, equals 10 visitors\r\n* Out of these 10 visitors 10\\*5% convert, equals 0.5 conversions\r\n\r\nTherefore for every 200 impressions you have 1 conversions. Practically this formula shows you the number of conversions you are making per 100 impressions. This means that each % of Conversions Rate and CTR are equally important.\r\n\r\n When you have a limited budget (search lost due to budget is not 0) then you dont care about CTR. A small budget will be consumed one way or another. If CTR is high it will be spend faster, if CTR is low it will be spend slower. But for bigger accounts which have maximized their potential to trigger an ad on every single relevant term (Search lost due to budget is 0) then yes obviously CTR does matter. \r\n\r\nIf you would like to learn more about how to profitably manage AdWords accounts you can have a look at my book on [Amazon Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_1?ie=UTF8\u0026amp;qid=1550100819\u0026amp;sr=8-1\u0026amp;keywords=john+zabaras). Thanks","subreddit_name":"adwords","author":"aptbs"},{"body":"a)Use the below formula on cell C in Excel or Google Sheets:\r\n\r\n =\"(2mi:\"\u0026amp;A1\u0026amp;\":\"\u0026amp;B1\u0026amp;\")\" \r\n\r\nb)Fill column A will latitude values and column B with the corresponding longtitude values. \r\n\r\nc)Drag down formulas on Column C. \r\n\r\nYou know have the locations ready to be imported to adwords editor. Combine them with the corresponding Campaign names and upload them in AdWords.\r\n\r\nHave in mind that radius targeting might not be very accurate in desktops, and that overall accuracy varies between different countries.\r\n\r\nIf you would like to learn more about AdWords you can have a look at my book [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably Kindle Edition](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_6?keywords=adwords\u0026amp;qid=1554925517\u0026amp;s=gateway\u0026amp;sr=8-6) published on Amazon. Thank you","subreddit_name":"PPC","author":"aptbs"},{"body":"I 've faced this scenario multiple times\r\n\r\n1. Unless you want to use non location keywords like \"pizza parlors\" instead of \"pizza parlors Buffalo\" then you should create a negative list in which you should add as many locations as you can find. Unfortunately there is not other way. My suggestion would be to break this campaign into two: One with locations included (pizza parlors Buffalo) in your keywords and another one without locations included (pizza parlors). Their behaviour should be different that's why it would be a best practice to break this into two campaigns.\r\n2. If I understood right, target areas outside of and near Buffalo and add Buffalo as an excluded location. Make sure that your keywords in this campaign include your location, e.g \"pizza parlors Buffalo\" otherwise the campaign will be a waste of money\r\n3. Think I covered this\r\n\r\nIf you 're into reading :) you can also have a look at my book on [Amazon Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_1?ie=UTF8\u0026amp;qid=1550100819\u0026amp;sr=8-1\u0026amp;keywords=john+zabaras). ","subreddit_name":"adwords","author":"aptbs"},{"body":"I partially undestand your concern. Unless your ad copies are not something like \"Click Here - Earn Now 1 Billion\" then a good formula to actually calculate the performance of an ad is by using the formula (Conversion Rate)\\*(Click Through Rate)\\*100. The higher the score, the better the ad.\r\n\r\nIf you would like to learn more about how to profitably manage AdWords accounts you can have a look at my book on [Amazon Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_1?ie=UTF8\u0026amp;qid=1550100819\u0026amp;sr=8-1\u0026amp;keywords=john+zabaras). Thanks","subreddit_name":"adwords","author":"aptbs"},{"body":"1. Specify which pages of your site you want to run remarketing ads on\r\n2. Create lists for visits on those pages. Create lists for visits that occured last 7,14,30,60 days or more.\r\n3. If you track conversions, create an \"All Converters\" audience for 540 days and exclude it from your campaign.\r\n4. Create two different banners in order to A/B test in the sizes: 300x250, 336x280, 728x90, 300x600, 320x100\r\n5. Launch campaign\r\n\r\nThere are many more things that can be said, but these are the absolute minimum you should have in mind.\r\n\r\nIf you would like to learn more you can have a look at my book on [Amazon: Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_17?ie=UTF8\u0026amp;qid=1549059751\u0026amp;sr=8-17\u0026amp;keywords=adwords)\r\n\r\n\u0026amp;#x200B;\r\n\r\n ","subreddit_name":"adwords","author":"aptbs"},{"body":"Proper naming and structure of all campaigns/ad groups/keywords is a must for monitoring and managing an account. Then, identify segments of similar performance (CPA, ROAS) and optimize all of them at once. If you want to learn an advanced approach on how to properly manage AdWords accounts you can have a look at my book on Amazon: [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_10?ie=UTF8\u0026amp;qid=1541715342\u0026amp;sr=8-10\u0026amp;keywords=adwords). Thanks","subreddit_name":"adwords","author":"aptbs"},{"body":"SKAGs are the way to go. I can only see advantages in them so it definitely worth it. A well structured account needs very little effort to manage and optimize. In many accounts I have managed I have created much more than 400 ad groups. If you are interested in a SKAG strategy you can have a look at my book on Amazon: [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=tmm_kin_swatch_0?_encoding=UTF8\u0026amp;qid=1536319953\u0026amp;sr=8-2)","subreddit_name":"adwords","author":"aptbs"},{"body":"The Udemy course mentioned must be the \"[Ultimate Google AdWords Course 2017–Stop SEO \u0026amp; Win With PPC!](https://www.udemy.com/the-ultimate-google-adwords-training-course/)\". It is a great course for starting your AdWords journey! If you believe you are ok with the basics and want something more advanced you can have a look at my book at Amazon =\u0026gt; [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=tmm_kin_swatch_0?_encoding=UTF8\u0026amp;qid=\u0026amp;sr=)","subreddit_name":"PPC","author":"aptbs"},{"body":"First, you will need a proper structure. This will allow you to manage your campaigns more easily and scale in the future without headaches.\r\n\r\nAssuming you are in the furniture business breakdown your business as you can see here --\u0026gt; [https://imgur.com/a/IhxfwsX](https://imgur.com/a/IhxfwsX)\r\n\r\nThe lowest levels should become your ad groups and the immediately above levels should become your categories.\r\n\r\nUse 2 SKAGs (Single Keyword Ad Groups) for each keyword, one using the keyword in Broad Match Modified and the other one using exact match type. Use the bmm keywords for mining new keywords and the exact match as the main keywords that you want to use.\r\n\r\nTrack conversions. On site by a form submission and also use call tracking\r\n\r\nObviously bid opt in keyword level.\r\n\r\nQuickly add as many locations as possible, both Alberta and Calgary and different areas as well in these regions in observation mode and start gathering data quickly. \r\n\r\nRun prospecting contextual ads around basic keywords of your business might be the best option (try testing all targeting methods if possible). Use remarketing and break down your ad groups from the begining by gender and age.\r\n\r\nFollow most of the answers in this post!\r\n\r\nIf you would like to learn more about how to structure and manage succesfully adwords campaigns you can have a look at my book on Amazon: [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_14?ie=UTF8\u0026amp;qid=1547243201\u0026amp;sr=8-14\u0026amp;keywords=adwords) Thanks!\r\n\r\n\u0026amp;#x200B;\r\n\r\n\u0026amp;#x200B;\r\n\r\n \r\n\r\n\u0026amp;#x200B;\r\n\r\n ","subreddit_name":"adwords","author":"aptbs"},{"body":"I 've made career changes my self so I am willing to help.  Please have a look at this dataset -\u0026gt; [https://docs.google.com/spreadsheets/d/1DDUM06A3PwzIJpY6oKF1RWdcDCgtFhZfF1sxxqFI98w/edit#gid=0](https://docs.google.com/spreadsheets/d/1DDUM06A3PwzIJpY6oKF1RWdcDCgtFhZfF1sxxqFI98w/edit#gid=0) These are data from a telecom company. \r\n\r\n\u0026amp;#x200B;\r\n\r\nTASK: The budget for Oct-Dec 2017 is 80.000. With this budget the company wants to get 4.700 conversions. Analyze performance and suggest actions. Provide the reason behing yout thinking with numerical estimations. \r\n\r\n\u0026amp;#x200B;\r\n\r\nIf you are willing to learn one more about AdWords and PPC you can have a look at my book to Amazon -  [https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr\\_1\\_7?keywords=adwords\u0026amp;qid=1556143652\u0026amp;s=gateway\u0026amp;sr=8-7](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_7?keywords=adwords\u0026amp;qid=1556143652\u0026amp;s=gateway\u0026amp;sr=8-7)  Thanks!","subreddit_name":"PPC","author":"aptbs"},{"body":"In order to successfully A/B test ads, you need to do a like for like comparison.\r\n\r\n\u0026amp;#x200B;\r\n\r\nSo if you are testing 2 ad variations, be sure that each ad group is using both 2 (or more) variants pointing to the same URL and therefore use the same keywords and same campaigns settings etc, i.e. keep all variables the same and differentiate only in the element you want to test, which in this case is your ads. \r\n\r\n\u0026amp;#x200B;\r\n\r\nIf you wanted to test URLs for example, you should A/B as above, but use the exact same ad copies and differentiate on the landing page only. The same concepts apply to every element you want to test. Keep everything the same and differentiate on the tested element.\r\n\r\n\u0026amp;#x200B;\r\n\r\n* If you campaigns are limited by budget the winner is determined by the best conversion rate.\r\n* If your campaigns are not limited by budget then the winner is determined by the formula: Conversion Rate \\* CTR as mentioned.\r\n\r\n\u0026amp;#x200B;\r\n\r\nUse a statistical significance calculator (like this one -\u0026gt;  [https://neilpatel.com/ab-testing-calculator/](https://neilpatel.com/ab-testing-calculator/) ) in order to know when you have a statistical significant sample of data in order to know when you have an actual winner. Use impressions and conversions on the calculator, and wait for a confidence level of 95%.\r\n\r\n\u0026amp;#x200B;\r\n\r\nThe exact same principles as above should be used for the structure of your ad copies. (but this is another post!). If you A/B test as explained in both search and display then there is no paradox!\r\n\r\n\u0026amp;#x200B;\r\n\r\nIf you would like to learn more about how to properly manage and optimize AdWords accounts you can have a look at my book on Amazon -\u0026gt; [Advanced Google AdWords Strategy: The Comprehensive \u0026amp; Data-Driven Practical Guide on Managing \u0026amp; Optimizing AdWords Accounts Profitably](https://www.amazon.com/Advanced-Google-AdWords-Strategy-Comprehensive-ebook/dp/B07D3YF87J/ref=sr_1_27?keywords=adwords\u0026amp;qid=1562450282\u0026amp;s=gateway\u0026amp;sr=8-27)\r\n\r\n\u0026amp;#x200B;\r\n\r\nHope it helps.","subreddit_name":"adwords","author":"aptbs"}]}