What makes this product better than a cheaper alternative such as these Organic Cold brew packets on Amazon?
It seems like your differentiation is the SHG Honduran beans. Anyone who knows enough about coffee to care about the altitude at which their beans were grown is likely not buying single-cup cold brew packets. They're probably buying whole, freshly roasted beans at their local coffee shop or grocery store.
The real buyers of this are gift givers, and not real coffee/cold brew snobs. If you're selling these as a gift, make it a full kit. If you want to appeal to the snobs, you should sell whole beans or big pitcher-sized packets.
I'd like a starter kit that included (3 pitchers worth of) whole beans, a grinder, a good pitcher for brewing (Takeya makes a great one), and a couple of fancy cups. Throw in a 6 month recurring coffee subscription/gift box for a more expensive offering.