{"product":{"product_id":"1637421559","title":"Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service","price":"26.99","image_url":"https://m.media-amazon.com/images/I/41ZKCgnPygL._SL500_.jpg","url":"https://www.amazon.com/dp/1637421559"},"comments":[{"body":"Rob Meyerson recently released a book called brand naming and also a domestika course around it. Honestly both are a great read \u0026amp; watch if you want to invest in them but I'm going to give you a quick abridge version. \r\n\r\nA good name needs to highlight three key areas: **Strategic, Creative, \u0026amp; Technical**\r\n\r\nFigure out first and fore most what you would like to communicate with your brand name. What are you about? What does art mean to you? What does your art mean to you? What would you like people to get out of the name/your art? \r\n\r\nCome up with as many ideas as possible, then try to find fun ways to put it together/shorten/say it in a different language/create something new/etc...\r\n\r\nThen you're going to weigh them on those 3 areas to figure out the best name for you. \r\n\r\nStrategic - The name chosen evokes a certain idea/emotion. It should be:\r\n\r\n* Meaningful: contains the meaning\r\n* Adaptable: Able to grow along with you \u0026amp; your needs\r\n* Distinctive: Stands apart from others\r\n\r\nCreative - its has your own take on it. It should be: \r\n\r\n* Memorable: catches your eye \r\n* Sounds good\r\n* Looks good\r\n\r\nTechnical Qualities - the legal hoops\r\n\r\n* legally available: Not conflicting with anything out already and you can eventually get a trademark for. \r\n* linguistically viable: doesn't mean anything negative in any way \r\n* Easy to spell \u0026amp; pronounce \r\n\r\nNot gonna get any easier finding a good name but hopefully these are some useful metrics to keep track of some of the key areas you should think about. Check out the book or course if you wanted to dive deeper :). The Course is on a discount now too!   \r\nBook: [https://www.amazon.com/Brand-Naming-Complete-Creating-Company/dp/1637421559/ref=sr\\_1\\_1?keywords=brand+naming\u0026amp;qid=1662819357\u0026amp;sr=8-1](https://www.amazon.com/Brand-Naming-Complete-Creating-Company/dp/1637421559/ref=sr_1_1?keywords=brand+naming\u0026amp;qid=1662819357\u0026amp;sr=8-1)\r\n\r\nDomestika: [https://www.domestika.org/en/courses/3413-fundamentals-of-memorable-brand-naming](https://www.domestika.org/en/courses/3413-fundamentals-of-memorable-brand-naming)","subreddit_name":"branding","author":"Ok-Chemistry5044"}]}