What is Reddit's opinion of Building a StoryBrand: Clarify Your Message So Customers Will Listen?

From 3.5 billion Reddit comments

Love to see more Wix stores out there! How do you like Modalyst? I'm on Spocket, but not sure if it's any good or not.

If I had to give my top 3 pieces of advice, it would be this:

1. Hammer down exactly what the store helps people do (i.e. We help people treat their pets) and make it immediately clear on the first page you see on the website

2. Build a proper landing page for your home page

3. Clean up the design and try to mimic other, well-established stores

Those 3 things will help you clarify your message and connect with customers. I highly recommend reading this book, it helped me a lot: Building a StoryBrand

I second this advice.

Try to find a similar store to yours and copy it (obviously put your own twist on there).

Also, reading this book could help you. This book single handedly had the biggest impact on my freelance web design business.

It could be the site layout. Your above-the-fold section is very vague.

When you revamp it, it needs to be more clear what your product does as soon as you click onto the site. Your slogan is great, "Give back to your eyes," but I have no idea what I'm looking at when I log on. And that's a problem, you could lose a lot of clicks that way.

Also, there's way too much text for a homepage. I would look at similar stores and see how they structure their landing pages.

Overall though, the site's not bad. Miles ahead of some of the other stores I've seen. I would read this book: Building a StoryBrand

After taking a very quick breeze through your landing page overall I'd say simple and to the point which is great. I would say however I feel your landing page needs more of a kick. I feel you need something that grabs the users attention and says, "you need me now, and without me your f*c**d"

I'd recommend this book called building a story brand.

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Good luck! Feel free to message me if you want to talk shop.

>To what do you attribute a work's "staying power"? Is it mainly the technical skill of the author, or do the circumstances in your life during the time you read it contribute to its significance?

I think it's a matter of how the author's perspective interacts with mine — and I guess that will be different for each person?

I'm the person I am and I see the world in a certain way; everybody else is different. Other authors sometimes have just the right balance of perspective and life experiences that they can package an idea in a way that I had never considered.

Here's a few recent things that have stuck out to me:

• Building a Story Brand: There was small discussion from Viktor Frankl's Man's Search for Meaning in which the author said something along the lines of humans are most tempted to distract themselves with pleasure when they feel that their lives are without meaning.
• Invisible Man by Ralph Ellison: There are a bunch of lines that stuck out to me...
  • Power doesn't have to show off. Power is confident, self-assuring,self-starting and self-stopping, self-warming and self-justifying. When you have it, you know it.
  • Had the price of looking been blindness, I would have looked.
  • How can he tell this to white men, I thought, when he knows they'll say that all Negroes do such things? I looked at the floor a red mist of anguish before my eyes. --> This is a particularly good example of the "colliding perspectives" thing I mentioned above.. I'm a white guy and I live in Asia, and I'm very sensitive about the image I project because I know I might be somebody's first interaction with a white person and that the impression they have of me may color the impression they have of other foreigners in the future. It's a really weird sort of collective self-consciousness I never expected to have. So the character making that comment really spoke to me, and I think it's a super insightful thing: if you're a guy you can't just write a woman as being a dude with tits because it's not enough to know how a character sees the world; you also need to understand how the world will see that character.
• Write Useful Books by Rob Fitzpatrick
  • Be clear enough about what our book is promising that people can decide they don't need it. it may seem counterintuitive to try to drive potential readers away, but good books receive bad reviews after making too broad of a promise and luring the wrong people into buying.
    
  • Designing the world's best TV for everyone is impossible. How could you possibly hope to figure out the right price point or feature set? Whereas designing the world's best TV for a specific type of someone — the hearing impaired, parents of young kids, executive boardrooms — becomes instantly tractable..... nearly every author attempts to include too much stuff for too many types of readers. But that's a recipe for writing something mediocre for everybody and mind-blowing for nobody.
  • Consider how it feels to spend an extra 40 minutes in traffic to get to the same destination. [The point of cutting is to avoid putting your readers through that.]
  • Just because some piece of knowledge is necessary doesn't mean that it's valuable — at least, not from the reader's perspective. The most common way to ruin your reader experience is to spend too long on the foundational theory before getting to the bits that people actually want.
• It was the best of sentences, it was the worst of sentences by June Casagrande
  • You are not bound by rules, but you are subject to expectations.
  • Writing is about making choices. And the sentence is the tool the fiction writer uses to show her Reader that she is fully committed to the choices she has made.
  • Repetitiveness is better than chaos. [about dialogue tags.]
  • Remember that your goal is not fewer words; it's economy of words... because of the Reader. His time is valuable, his attention span may be short, his opportunities for diversions are infinite, and his willingness to read your writing is a blessing for which you should be grateful. Dont waste his time. Learn to root out flabby writing and to streamline sentences to make every word count.
• How God becomes Real by T.M. Luhrmann... it's about religion (duh), but actually this book gave me so much food for thought about character motivations. Kind of in a Chuck Palahniuk-esque the way that a character depicts the world should more accurately depict him way.
  • The basic claim is this: that god or spirit—the invisible other—must be made real for people, and that this real-making changes those who do it. When I look at the social practices that surround what we acll religion, I see a set of behaviors that change a practitioner's felt sense of what is real. These behaviors both enable what is unseen to feel more present and also alter the person who performs them.
  • We all of us see through a glass darkly, and none of us have direct access to the Real.
  • "I believe in Christianity," C.S. Lewis wrote, "as I believe that the Sun has risen—not only because I see it but because by it I see everything else."
  • To a Christian, it probably seems bizarre to take a chunk of stone for a Sunday drive. To a santero, it likely seems foolish to assume that a spirit who oversees two billion people really takes time to tell someone where to go to church.

This book? https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

I’ve read a lot of B2B marketing books and this is a new one that stands out: Building a StoryBrand