Read this article friend, and then ask yourself if this is something that could be a possibility? ;) http://buzzmarketing.com/2010/11/26/6-maxims-of-creating-buzz/
Looking back through the hypothesis I proposed, do you think this could be possible given current information? :)
Here is the book if you would like to delve further friend: http://www.amazon.com/Buzzmarketing-People-Talk-About-Stuff/dp/1591842131