What is Reddit's opinion of
Consumer Behavior?
From 3.5 billion Reddit comments
By popularity on Reddit, this product is:
#40
in
Business Marketing books
1 review of this product found across Reddit:
1 point
·
21st Jan 2011
I wish. The science is still really new. It lacks formalization and cohesion.
The best I can do is give you my consumer behavior textbook. I've read it a zillion times and it's pretty good, but it still seems like a hodgepodge of research-derived frameworks. http://www.amazon.com/Consumer-Behavior-J-Paul-Peter/dp/0073529850/ref=sr_1_1?ie=UTF8&qid=1295628472&sr=8-1
Still, pretty goddamn cool.
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