Joe Pulizzi came out with a pretty decent book that goes over content work flows and whatnot.
Edit: and to answer your prior question, I have prior experience as a journalist. The work flow aspect is very similar between content marketing and journalism.
You should be passionate about your ideas and opportunities - just not hostile.
Let me give you the only advice I needed to here when I was flailing around trying to get started.
Read.
The three books that helped me a ton are
1). Content Inc 2). Profit First 3). 7 Day Startup
These aren't lifestyle books like 10x rule (which is also a good one) nor are they sales books - they will give you ideas and the information to solve your own problems.
(I'd also advise you read them in that order)