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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management?
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By popularity on Reddit, this product is:
#89
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1 review of this product found across Reddit:
1 point
·
16th Jun 2015
This is a classic, and quite a long read: http://www.amazon.com/Data-Mining-Techniques-Relationship-Management/dp/0470650931/
But all the case studies are relayed to marketing/CRM, and the book isn't overly technical at all.
Might be a good next step!
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