Yea, it was very much a "Palmer's point of view" book, and more about politics and business than VR. I still read it though, because I LOVE VR. Dawn of the New Everything is a much much better book :) https://www.amazon.com/Dawn-New-Everything-Encounters-Reality/dp/1627794093
There's some really good information and research about VR and it's therapeutic properties, especially people suffering from terminal illness or traumatic injuries. It's not just about gaming, although I've had some really cool social experiences with my family and friends through interacting in virtual worlds. VR when not abused for escapism, is about connecting with other humans.
[https://www.amazon.com/Dawn-New-Everything-Encounters-Reality/dp/1627794093](Dawn of the New Everything)
The "metaverse", on the other hand, is a giant stinking pile of crap.
Is it possible the article could have been about this book? It has basically the premise you describe and there have been a decent number of articles that reference it.
https://www.amazon.com/Dawn-New-Everything-Encounters-Reality/dp/1627794093
VR pioneer Jaron Lanier's book <em>Dawn of the New Everything</em> might give you some inspiration. You're also welcome to chat with Anylanders tonight if you want, they live in VR. Anyland is a sandbox universe with freely creatable areas, art group Elevr with Vihart also did many projects in it.