huh, its funny you had to pay sixty dollars for it. I live in Canada and I also had to pay around sixty dollars, but due to price conversions from America, full price games are eighty dollars, making sixty dollars the equivalent to a forty dollar budget title in America. I looked it up on Amazon (USA) and it's listed as only 50 dollars (without tax), go figure.
Also at Amazon for same price.
Looks like it's the same publisher so no need to worry. Nintendo website show's Rising Star Games as the publisher for the digital version, and the box art on the physical copy shows Rising Star as the publisher as well. Links are both to the Nintendo website and Amazon US.