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Direct Mail Copy That Sells?
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1 review of this product found across Reddit:
1 point
·
30th Jul 2020
I am surprised Herschel Gordon- Lewis Direct Mail Copy that Sells isn't on this list. I think every copywriter should learn in the ways of direct response. Even Claude Hopkins talks about this in Scientific Advertising. Personally, I think creative should be second to the response of your advertising.
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