$25 is a week's worth of food for some houses.
Also, why get one outlet when you can have 5?
You might want to consider the Hook Hub. It allows you to use inexpensive Etekcity plugs
I've had this system for 8 or 9 months now and although I can point out some stuff about it I don't like, I'll say this--it works flawlessly for me. In fact, it works better than my Philips Hue system. One thing that is cool is that you can purchase a crap-ton of those cheap Etekcity plugs and the Hook will control them all.
Supposedly they're coming out with a next-gen version of the Hook, but I've seen nothing about that recently. They sell the original/current version on Amazon, but note that it began as a Kickstarter project.