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I come from guitar-land and I changed my strings monthly and / or before every show. Old strings on a guitar = dull, dead sound. Now, they are $5.40 a pack.
So, drum heads last soo much longer. I definitely would change mine before a recording session and since I have a standard setup the cost is cheap:
$26 for 3 tom batters: http://www.amazon.com/Evans-Tompack-Coated-Standard-inch/dp/B000MFORYS
$30 for 3 tom resos: http://www.amazon.com/Evans-Tompack-Clear-Standard-inch/dp/B000XTJJSW
Even with reso changes, it's still cheaper than my guitar string outlays (considering I was in a real active band). Let's not bring amp tubs into the picture @ $110 a year..
Drums aren't as bad as I thought.