On top of what /u/UnrulySupervisor said make sure your treats are attractive enough. The small training treats that we use at home work perfect in that environment, but my dog is completely unresponsive to them if we're out and about. You'll have to try different things to find out what works, mine is really responsive to freeze-dried chicken hearts, he'll choose that (and therefore me) over anything going on around him which is really useful.
http://www.amazon.com/Fresh-Best-Freeze-Chicken-Treats/dp/B0036VE3V2
Cute! Haha they definitely do that when it comes to cheese! Same goes for my Shiba
Have you tried ordering at Amazon? They have the freeze dried treats I get my dog; they have the hearts from Fresh is Best Or The Honest Kitchen
These made my dog really picky with regular treats which was funny but he loves these treats.
You're welcome too by the way (งツ)ว Hopefully you find treats for your pup!
I feed my cats natures variety instinct raw boost dry cat food and rotate flavors and a bit of wellness core in case one gets recalled. Also, my cats eat fancy feast classic wet food. It has the appropriate amount of protein. It's also grain free. Many fancy grain free wet foods are 70% fat and 30% protein. Fancy feast classic has much higher protein. It's not the best wet food, but it's the one they will eat consistently. Plus they each get 6 oz a day each so it's 70 dollars a month just for the wet. My vet says they are the healthiest cats she's ever seen. I also brush their teeth ever other day. But I have ragdolls so it's easy to brush their teeth. Very docile. The best wet food is tiki cat line of food. The sardines are great and so is the chicken. It's packed full of protein. I also feed my cats raw freeze dried chicken hearts as a treat. They love them, go nuts for them. http://www.amazon.com/Fresh-Best-Freeze-Chicken-Treats/dp/B0036VE3V2/ref=sr_1_1?ie=UTF8&qid=1410048872&sr=8-1&keywords=Freeze+dried+raw+chicken+hearts Here's info on making raw food. http://www.catinfo.org/?link=makingcatfood Here's a chart on protein in cat food http://www.catinfo.org/docs/FoodChartPublic9-22-12.pdf
Cats are obligate carnivores so be careful with the raw food. It must be balanced. Not as easy as dogs.