Yes! (All caps!)
The author suggest asking questions and letting them sell how your service/product can help them. Asking the right questions is better than hard selling them.
link to Amazon not affiliated.
Good to know. Was curious!
It's a sales book but investigative selling has been real interesting so far, I'm only 20% through the book. It's sales but it changes the way you ask questions with clients or potential clients.
Was recommended a book. I'll pass it along.
https://www.amazon.com/Investigative-Selling-Master-Science-Professional/dp/0757002854