Xiaomi is the third largest smartphone maker in the world. Apple, Samsung, and Xiaomi. The company was founded in 2010!
Xiaomi is pronounced like the first part of show/er and me. Rhymes with ow and me but starts with SHHH- as in be quiet. SHHH OW ME
Clay Shirky wrote an interesting little book called Little Rice about the company. They rev their phone OS every week and really listen to their user base.