That would make sense as they're planning to sell it on the 4th in the UK. Also note that the price is higher than expected.
Edit: formatting
Is there any confirmation on what exactly is release day yet? I know they're saying "September" but have they set an actual date?
And what's the deal with the different versions? According to Amazon UK the Moto X Play is available to buy already here in the UK?
Yes, thanks for pointing that out. I did see the X Play on Amazon, but with shipping its close to $600 for the 16GB model. Considering it's available from Koodo for $420, $180 more for the perk of unlocked and direct from Motorola is silly to me.
Oh, and $740 with shipping for the 16GB White model. Yeah...that's not right.
For me it's the black model that's £200. Either way, healthy indication at what price drops are to come!