Predictable Revenue, by Aaron Ross is a good, quick read. He's originally from Salesforce.com and outlines several effective, new strategies, such as "Cold Calling 2.0."
Repost:
You are shooting way to high. You are not qualified for a good account manager, or account exec role. Start wjth the SDR/BDR route. Start with the below resources and learn them to a t. Know everything there is to know about being an sdr, prospecting, getting interest and closing for a meeting.
Once you have consumed all of this info, make a target list of companies hiring for SDRs in your area and connect with sales reps who work there who also started as an sdr. Reach out to them on LinkedIn and say that you have been researching their company and came across their profile and that their career progressing really impressed you. Then ask for some career advice from them and ask for a 10 min call. Once you talk to the rep, ask as many questions as you can, flatter them, etc. understand who the hiring manager is and then be prepared to reach out to them and propose a meeting. The meeting proposal should follow the format of: "I have researched your company and understand that XYZ is the top priority outlined by your CEO. After speaking to one of your sales reps John Doe, I understand that your main challenge in reaching this objective is that you need to double the amount of meetings you need to put in your sales pipeline. Here is how I can help you reach this objective.
I will put my research skills to use to understand your target market and target persona. I will understand their typical desired business outcomes and link them to your solution in such and such way. With this format of cold calling or cold emailing , I hope to generate enough early interest for a quick preliminary call in which I can qualify the prospect using BANT (budget, authority, need, timing). From there I will schedule a full discovery call for your sales team."
Then give an example of how you would run this process wjth a very specific target company and contact person that you were able to determine based on the calls you had with the company sales people.
https://salesbootcamp.com/ https://sv.academy/ https://academy.hubspot.com/learning-paths/sales-representative https://predictablerevenue.com/podcast https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
Hi Denis, nice meeting you as well. Here are some resources for you:
https://salesbootcamp.com/ https://sv.academy/ https://academy.hubspot.com/learning-paths/sales-representative https://predictablerevenue.com/podcast https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
Read Predictable Revenue by Aaron Ross: https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213 This will be your bible, all successful b2b tech sales organizations use many components of this book.
read predictive revenue. https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
It's a pretty simple yet tricky thing to do. I found Predictable Revenue (a book) to be a solid summary of how to go about this problem:
http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
http://www.amazon.com/dp/0984380213/
Read that - cold emailing is powerful. Even for startups this is great. You can always pretend you're another person for cold emails, or get a VA to.
On your todo list I would add:
I have been following the Cold Calls 2.0 process described in Predictable Revenue and I am liking it a lot. Another great resource is Steli Efti's Close.io blog.
Assuming you won't rule e-mail out just yet, I've been reading this.
http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213
If it worked for Salesforce...