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I bought essentially the same thing from Amazon. They're all around $10-15. I have a 2010 as well without Bluetooth. I feel that the overall quality and EQ for music is enhanced running my phone through this little guy. Much better than any AUX cable and even the cd player in my opinion.
Redlink Bluetooth 4.1 Receiver Hands-free & Wireless Car Kits for Home/Car Audio Music Streaming Sound System with 3.5 mm Stereo Output [link]
I've been using this one for a little under a month now and so far so good! Battery life is not bad either.