i was going to say "oh they're only $60 on amazon" but it appears that may be a counterfeit: https://www.amazon.com/Serta-Stay-Cool-Memory-Pillow/dp/B0193VCO2I#customerReviews
Pretty sure he’s talking about the Serta StayCool Gel Memory Foam pillow which is between $59-129 at Kohl’s but $43 on Amazon.