Yeah, competition is one incentive, if you don’t do better you’ll go out of business, but there’s also the money you’ll get and there’s also the desire to produce a product according to how you think is best. Resources are scarce? Which ones? Man has only scratched the surface of the Earth from what I understand and there’s the whole solar system out there. https://www.amazon.com/Smaller-Faster-Lighter-Denser-Cheaper/dp/B01LTHXIJM/ref=nodl_