I came across this book titled "Thank you for my service" by a guy called Mat Best who was wearing an American flag. It was a ridiculous cover and I thought "wow, what a toolbox." I laughed a good laugh, confident I knew that the title and cover photo were typical justbootthings. I walked away feeling pretty damn good about myself. I even stopped to smell one of my own farts in smug self-satisfaction, but as I took it in, the thought occurred to me that if I really wanted to enjoy the smell of my own fart, I ought to at least make sure I wasn't misinterpreting it. I went back and read the inside of the jacket. As I understood it, the author was actually saying that his service was the greatest experience of his life, and that he wanted to thank citizens and generally for putting him in a position to serve in a way that was meaningful for him. I felt pretty darn foolish. That seemed like a generally laudable perspective and something the opposite of what I assumed he meant by "Thank you for my service."
In my defense, the guy's name is Mat with only one T, like doormat and so his name and the cover picture worked to confirm my existing bias.
https://www.amazon.com/Thank-You-Service-Mat-Best/dp/1524796492
being vocally right is their brand. that is a given.
i have an issue with the fact that they promised to hire 10,000 veterans despite that they are a company of less than 600 employees. this was in response to starbucks who said they were going to hire 10,000 refugees in response to the trump admins crackdown on them. BRCC later moved the goal posts by saying they would hire these veterans via partnerships with other businesses like 5.11. as a side note: years ago starbucks announced a 10,000 veteran hiring program as well, which company do you think actually accomplished this?
they also seem to be completely fine with a neo-nazi promoting their brand while delivering pizza to his neo-nazi buddies in ukraine.
mat best is also just kind of an all around shithead douchebag veteran who drapes himself in the american flag for his book about how cool it is to kill other people.
https://www.amazon.com/Thank-You-Service-Mat-Best/dp/1524796492 Here you go my dude