{"product":{"product_id":"0060007737","title":"The 22 Immutable Laws of Branding","price":"10.79","image_url":"https://m.media-amazon.com/images/I/41v3ORs3PPL._SL500_.jpg","url":"https://www.amazon.com/dp/0060007737"},"comments":[{"body":"For starters, thank you for taking the time to comment on this. \r\n\r\n\r\nWhen I try my to google marketing topic say XYZ, I almost always end up on a blog post explaining the virtues of specific term like \"Why XYZ is important for your marketing strategies\". \r\n\r\n\r\nGoing back to my original post, I guess would break it out like this:\r\n\r\n\r\n1) What marketing topics/strategies are relevant to an IT Consulting practice? For example, I know two from hanging around here: Branding and Thought Leadership through content generation. I am sure there are others. How do I find out what those topics and strategies are? \r\n\r\n\r\n2) Learn the topics identified above. For example, for branding I am think of going after these 2 books\r\n\r\n[The 22 Immutable Laws of Branding](http://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737/ref=sr_1_2?s=books\u0026amp;ie=UTF8\u0026amp;qid=1433276974\u0026amp;sr=1-2\u0026amp;keywords=Branding)\r\n\r\n[Positioning The-Battle-Your-Mind](http://www.amazon.com/Positioning-The-Battle-Your-Mind/dp/0071373586/ref=pd_sim_14_2?ie=UTF8\u0026amp;refRID=0Y9GNQTPD6140P33RW5J)\r\n\r\nWhat are the best resources for learning everything identified in 1 above?\r\n\r\n3) How to tie everything identified in 1 into a cohesive strategy? How do I map these onto a sales process?\r\n\r\n\r\nI think you nailed it with your IT statement. I used to read posts like \"How do I learn to program web apps?\" and I used to think \"just buy a book and use google\". I now have a much better appreciation of how one can feel totally lost when trying to step into a totally different domain.\r\n\r\nThanks","subreddit_name":"AskMarketing","author":"side_biz_2015"}]}