What is Reddit's opinion of The 22 Immutable Laws of Branding?

From 3.5 billion Reddit comments

For starters, thank you for taking the time to comment on this.

When I try my to google marketing topic say XYZ, I almost always end up on a blog post explaining the virtues of specific term like "Why XYZ is important for your marketing strategies".

Going back to my original post, I guess would break it out like this:

1) What marketing topics/strategies are relevant to an IT Consulting practice? For example, I know two from hanging around here: Branding and Thought Leadership through content generation. I am sure there are others. How do I find out what those topics and strategies are?

2) Learn the topics identified above. For example, for branding I am think of going after these 2 books

The 22 Immutable Laws of Branding

Positioning The-Battle-Your-Mind

What are the best resources for learning everything identified in 1 above?

3) How to tie everything identified in 1 into a cohesive strategy? How do I map these onto a sales process?

I think you nailed it with your IT statement. I used to read posts like "How do I learn to program web apps?" and I used to think "just buy a book and use google". I now have a much better appreciation of how one can feel totally lost when trying to step into a totally different domain.

Thanks