So cute! I get so much physical affection in my daily life from friends (hugs, playing with each other's hair, fixing each other's jewelry) that I forget the fact that he can go days without touching another human being. It's amazing when you realize just how powerful your cuddles are for your man!
I also like giving my SO massages. Sometimes I'll just announce to him, "I'm giving you a massage when you come over later." I've yet to be refused :) I actually have a massage book that I reference, light yummy-smelling candles, use massage oil (or a massage candle), put down clean towels, the whole nine. He loves it!