Most truths are oxymoronic. Get use to it. Most systems are complex systems, i.e. ones with many feedbacks. Complex systems do not follow linear rules. Pushing a complex system in one direction can cause it to speed off in any direction. Human sexual markets are complex systems. Don't expect a simple push in the direction you want to have the consequence you want.
https://www.amazon.com/Logic-Failure-Recognizing-Avoiding-Situations-ebook/dp/B0010O0CS0