Your upgrade looks great! I am owning a business too (small book publishing company) and I have finally decided to work on our Instagram reach.
It was all a little too much at first so I decided to purchase some books to read in my freetime. Most were kind of unnecessary or felt outdated but one was great since it didn't make crazy promises and stayed real.
The biggest takeaway was to get shoutouts from influencers that have a good quality of followers.
So what I did was search for bloggers using hashtags and then go through medium sized accounts and I checked their likes and comments to see if they are real. I then sent them a message and asked them if they were interested in a collaboration with us. If they want to collaborate I send them a package with 2-3 books and they create shoutouts for us, no contracts involved but so far everyone has kept their promise.
It is much cheaper than using ads which I did before and we gain a decent amout of followers.
I can only recommend you to read Instagram Evolution since it helped me out the most.
Here’s a link to the book without the referral code so they will not make money from it.