Yeah this has been a downward slide for several years. I found her through ancient internet snark (like jezebel comments or something) and actually loved her early stuff. She had a blog that really fit a need in my life for indulgent and positive "girly" content. I bought her self love book! I was on her newsletter for a few years too and seriously considered taking a course so I guess I'm the person who buys it? Or did at one time!
I think the explanation is that for women especially there can be a time in your life when you feel really locked out from blessings and abundance, like late 20's early 30's when there's no good men around, all your GF's are getting married in $25k weddings and having babies, you have to watch mediocre white guys get amazing jobs and promotions and success, and it seems like you just made all the wrong choices. So why not try something "out there" and see if it makes a difference? MR. Money Mustache and Dave Ramsey are very shamey and bro-y and "just sell that second car, bro! Be minimalist!" and the advice isn't geared towards women and the things they want, like, and need from money and finances and career. So when someone comes along and says this is for women and seems to "get it", it's tempting.
She took a weird turn when she got divorced, got a breast augmentation, and started dating a personal trainer. She went on a path of doing burlesque pole dancing stuff, and then shifted her quirky pastel goth boho style to a Nikki Minaj very sexy and in your face look.
She started focusing on this really weird personal self help idea called The Vortex which appeared to at the time have been influenced by some male guru (deep sigh of disappoint).
She seems to have been very, very successful with basically entry level self help mantra/law of attraction stuff and she does have an oddly compelling personal charisma.