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Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era?
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Direct sales through VHX were great. Not tens of thousands of people but very strong for an independent documentary. The decision to distribute the film through a combination of Kickstarter, VHX and Tugg (skipping film festivals in favor of debuting at the 2013 World Series of Poker) was made mostly as a result of talking to other filmmakers, studying the success of Indie Game: The Movie (http://www.indiegamethemovie.com/news/2012/10/31/indie-game-the-movie-the-case-study.html) and reading Think Outside the Box Office (http://www.amazon.com/Think-Outside-Box-Office-Distribution/dp/098257620X)
If we could go back and do it again I don't think we would have done much differently. The biggest change I'd have made to our strategy would have been to organize a ~6 city Tugg tour of the film to build hype before the online release, and to incorporate Kickstarter earlier in the production (it would have been really fun and cathartic to share the ups and downs of the whole production process with backers!)
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