They covered it up and it came out in Those Guys Have All The Fun in 2011.
https://www.amazon.com/Those-Guys-Have-All-Fun/dp/1609410750
Deadspin basically lived off the stories in that book for like 6 months.
Follow up —> I think maybe it was from this book: https://www.amazon.com/Those-Guys-Have-All-Fun/dp/1609410750
Read this book and your opinion of Mike Tirico might change.
This book about the history of ESPN.