the mystery to me is how the scooter companies are so good at speaking garden-party. It is like a whole language of its own, this corporate nice-speak. this weird linguistic combination of optimism, assured success, over politeness, and authority.
there is an astounding first-person book on Iraq from a guy who worked for an NGO and he identified their whole language set as well as the lingo-methods of the governing agencies and their code speak of how they did so much lying vacant bullshit all-official-talk. I already gave the book away. Let me find the title for you. You really ought to read this book, https://www.amazon.com/Be-Friend-Fatal-Iraqis-America-ebook/dp/B00A27X6YI
here's his bio/ info https://en.wikipedia.org/wiki/Kirk_W._Johnson