Sounds like you have a product but you really need to build traction and seem if people will or want to use it.
That's takes a ton of time and effort. Marketing the product etc. Since you don't have users currently. Then that's the most important next thing to do. See if anyone wants it?
And figure out how to get traction. FYI great book on traction:
Of course since you don't have time to do anymore work maybe try sell it on microacquire perhaps. best of luck.
Read Traction
I've read a few of your posts, and it seems to me you are suffering from a common challenge faced by two-sided marketplaces like AirBnB or Ebay: the platform is only valuable with other people already using it, so how do you get your first users?
If I were you, I would start looking at strategies to acquire users beyond having a big expensive launch. While there are exceptions, most startups don't have huge budgets for that and instead have to find novel ways to stand out.
For example you might create a landing page for your product and have people pre-register with their email address for early access. Once you get enough registrations to ensure the initial experience won't be bad, you can launch the product in beta and use the feedback from your early users to improve the product. If users like what you've built and your retention is strong, you will then have a solid group of users that you can then expand using other techniques (user referrals, inbound marketing, etc.)
A great book on the subject of acquiring users is Traction, definitely recommend it in your case.
If you have trouble getting enough people to pre-register for your product, then there are other issues to resolve either with the problem you are trying to solve, your solution, or your assumptions about the audience you are serving.
Traction to contains a comprehensive list of ideas on channels to market your startup. Give it a read if you are full-time on your business.
Depends on your skills. Start selling a service online (i.e. freelance web dev, psychologist taking online clients, health coach, etc), develop your own product (book, program, physical device), or work on affiliate marketing (promote other people's products for commission).
Dropshipping is stupid. I don't like calling things stupid unless they are. It's essentially a Ponzi scheme started by those youtube influencers you follow and the only people making real money from that are Facebook, Shopify, and whatever Instagram influencer you're paying to promote your Canva template that'll be deleted in 12 hours (as a customer why wouldn't I just go on amazon or aliexpress myself? I get a return policy that wasn't copy and pasted, for cheaper, and with a better selection. If you say, it's a convenience fee, your fighting against someone doing this). The best model for this is to be a great designer and do print on demand for T-shirts, still though you're going to need to market yourself.
Don't get your undies in a bunch about selling a service online. Yes, unless your Tony Robbins can't scale by yourself to be a 10 million dollar business. But you're not making any money right now, don't know your customers, and don't even know if you can help someone else. With 1 customer you'll get your problem solved and be able to make a real impact on day 1 and sharpen your skills without having to worry about how you're going to produce amazing content. I know so many people whose social media sucks but they make $100k+ from doing a service like life coaching, or personal training, or freelance web dev. They do it in their local community. Webflow has a really great FREE training about freelance web dev. You do need to be skilled for this though. Without knowing your skills this is the advice I would give to myself at 13 years old (i.e. no skills and no education) to start making money online. Developing a product is a serious business and will be a multiyear journey if you don't have a team or experience in it (my first product took me 2 years to develop and still needs me to figure out how to market it).
Affiliate marketing is the right approach if you don't have any skills, and just want to be a better marketer/content creator. Miles Beckler is the absolute best free resource out there. Note though that it's going to be months to years of creating great content before you start making more than treating yourself to ice cream money. It will require you to become a great writer (and performer if you are doing video/audio) and be able to churn out content for one specific audience that you absolutely love, and deal with only 4 people watching you until you figure things out.
No matter what you do, think about how you're going to get people's attention from day 1. Saying Facebook ads isn't enough (when was the last time you clicked on a facebook ad?). You're going to need to think about your headline, who is going to read this, and what are they doing when they find you, and what do they experience that convinces them you're so great. You can read Traction by Gabriel Weinberg if you need more advice on the subject.
I don't see any books here, so let me two of my favorites:
Traction - Explains a process for finding the best marketing channels for your startup through experimentation.
The Purple Cow - Explains the importance of remarkability
And so everything becomes clear...sort of.
Here's a little story.
When I was 21 and fresh out of University, in the UK, I landed a job selling mobile phones. A post come up 9 months later in the Marketing department. 150 people of almost 3000 in a brand new shiny complex of office buildings somewhere just outside London.
When I turned up for my first day I thought, "wow, this place is clearly the hallowed home of Marketing geniuses. I'm gonna learn a LOT!"
I was wrong on both accounts. What I did learn is that people who outwardly appear to be experts are often faking it and make huge fuck-ups, regularly.
What's my point? Don't be intimidated by the task at hand. Sounds like the people who hired you have less than half an idea about what Marketing is or how it works.
Breathe in, breathe out. Now do the following 10 step plan:
If your product is "Internet" based and you don't need any special kit, ask your bosses for an account or two.
Go away and play with the product, video conference with your mates, with your dad, get a general feel for what people you know think of it. (These are probably not your target customers)
Now go ask your bosses who your top 5 customers are. Ask if you can be included in a call with them, if not get in touch with them directly, tell them you're super happy they're your top customers and you really value their feedback.
Set up some calls with them using your video conferencing system, and do some customer interviews. Use Google to generate some ideas for relevant questions. Your goal; have a human conversation with a real person about why they bought your product, how they use it, and what they use it for. Also ask them how they found out about you in the first place.
Take a breather and gather your product and customer knowledge.
Now do some competitor research. Online, and offline if possible, you mentioned networking or events, if your company goes, go too. You should be able to quickly see how your business compares to the competition and where you fit in, your strengths and weaknesses. Play to your strengths.
Time for some tests. Grab a copy of the book "Traction" and familiarise yourself with the Bullseye customer acquisition testing framework. Brainstorm a list of ideas for marketing tests you could run. Pick three that you think are most likely to target the right customers (based on your previous research), present them the right offer (demo, limited discount, special new feature, something your customers "need"), and get them expressing interest (eg. giving you their contact details, job title, email, phone number, etc)
Get organised. Plan your tests and run them for a month. Make sure your are able to attribute conversions (each new person that expresses an interest in your product) to each test, so you know how well each test is working and can compare them. At the end of the month, look at your results. If they're shit and nothing works, go back to your brainstorming and come up with 3 more tests.
Rinse and repeat this until you find a tactic that works and gets you leads; people who are potentially interested in your product. If this works well and doesn't cost the earth, this is your sweet spot and you can invest more time and money into scaling it. But, before you do it's important to answer the following questions; are these the right kind of customers? Are they turning into sales? Am I confident this is repeatable? If you answer no to any of these, go back and look at your tactic and the process the lead is going through leading up to a sale, you might need to tweak your marketing tactics or start again.
When you've done all this, probably in a few months, come back and tell me how it went.
....also PM me the website. I love tearing shitty websites to pieces.
/out!