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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future?
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9th Aug 2012
This is, of course, true. And while 'storytelling' is a buzzword these days, it's a concept as old as marketing.
Let me offer a quick plug for my colleague's great book on storytelling.
That said, we should beware of the BS that buzzwords can generate, such as, ahem, 'transmedia storytelling'.
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