What is Reddit's opinion of Write to Sell: The Ultimate Guide to Great Copywriting?

From 3.5 billion Reddit comments

I read one day something in the order of: "Your goal as a sales-person or marketeer is to remove the buyer the fear of the act of buying".

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Since Real-estate entails a big amount of money and the start of a new project/dream you should focus on not the features but the benefits the proporties have but what it will bring to the potential customers. That's what they call "Radio WIFM"; the customer always thinks "What's in it for me". That's how you should profile your ads, texts, posts, twitters etc..

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I would say for Real-estate some benefits are; safe neighbourhood, ROI investment, calm, child-safe, close to schools, green parks etc...

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You can find all these info and tactics in the best book I have read on copywriting. It's from a an English guy called Andy Maslen; "Write to sell."

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https://www.amazon.com/Write-Sell-Ultimate-Guide-Copywriting/dp/046209975X

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Check the Reviews.

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Honestly this is the best 16 bucks you can invest (second hand price). It's full full fun of nuggets from Strat to finish AND exercises.

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Also; here are some videos;

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https://www.koganpage.com/video/andy-maslen-s-pro-copywriting-tip

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https://www.youtube.com/watch?v=mjUVRr5V7VA

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Even if it is traditional real estate they are still truths that stood the test of time.

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Other than that I would use maybe the biggest market-player as an example

https://propy.com/browse/

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and sell your company/services as being more novel, smaller and thus not inclined to be the best at everything; You guys are just focussing on being the best of your niche..

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Anyway;

Hope it helps

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Cheers

Thomas