{"product":{"product_id":"046209975X","title":"Write to Sell: The Ultimate Guide to Great Copywriting","price":"7.35","image_url":"https://m.media-amazon.com/images/I/41iTnFkmrdL._SL500_.jpg","url":"https://www.amazon.com/dp/046209975X"},"comments":[{"body":"I read one day something in the order of: \"Your goal as a sales-person or marketeer is to remove the buyer the fear of the act of buying\".\r\n\r\n\u0026amp;#x200B;\r\n\r\nSince Real-estate entails a big amount of money and the start of a new project/dream you should focus on not the features but the benefits the proporties have but what it will bring to the potential customers. That's what they call \"Radio WIFM\";  the customer always thinks \"What's in it for me\". That's how you should profile your ads, texts, posts, twitters etc..\r\n\r\n\u0026amp;#x200B;\r\n\r\nI would say for Real-estate some benefits are; safe neighbourhood, ROI investment, calm, child-safe, close to schools, green parks etc...\r\n\r\n\u0026amp;#x200B;\r\n\r\nYou can find all these info and tactics in the best book I have read on copywriting. It's from a an English guy called Andy Maslen; \"Write to sell.\"\r\n\r\n\u0026amp;#x200B;\r\n\r\n[https://www.amazon.com/Write-Sell-Ultimate-Guide-Copywriting/dp/046209975X](https://www.amazon.com/Write-Sell-Ultimate-Guide-Copywriting/dp/046209975X)\r\n\r\n\u0026amp;#x200B;\r\n\r\nCheck the Reviews. \r\n\r\n\u0026amp;#x200B;\r\n\r\nHonestly this is the best 16 bucks you can invest (second hand price). It's full full fun of nuggets from Strat to finish AND exercises.\r\n\r\n\u0026amp;#x200B;\r\n\r\nAlso; here are some videos;\r\n\r\n\u0026amp;#x200B;\r\n\r\n[https://www.koganpage.com/video/andy-maslen-s-pro-copywriting-tip](https://www.koganpage.com/video/andy-maslen-s-pro-copywriting-tip)\r\n\r\n\u0026amp;#x200B;\r\n\r\n[https://www.youtube.com/watch?v=mjUVRr5V7VA](https://www.youtube.com/watch?v=mjUVRr5V7VA)\r\n\r\n\u0026amp;#x200B;\r\n\r\nEven if it is traditional real estate they are still truths that stood the test of time. \r\n\r\n\u0026amp;#x200B;\r\n\r\nOther than that I would use maybe the biggest market-player as an example \r\n\r\n[https://propy.com/browse/](https://propy.com/browse/)\r\n\r\n\u0026amp;#x200B;\r\n\r\nand sell your company/services as being more novel, smaller and thus not inclined to be the best at everything; You guys are just focussing on being the best of your niche..\r\n\r\n\u0026amp;#x200B;\r\n\r\n\u0026amp;#x200B;\r\n\r\n\u0026amp;#x200B;\r\n\r\nAnyway;\r\n\r\nHope it helps\r\n\r\n\u0026amp;#x200B;\r\n\r\nCheers \r\n\r\nThomas","subreddit_name":"MarketingHelp","author":"platphorm"}]}