Sure, there are a few things that I can recommend.
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If you don't have a CRM system that tracks daily pipeline generation, get one. I prefer Pipedrive, but there are a number of other good and inexpensive ones like Zendesk (formerly Base CRM) and Nutshell. If you're not tracking the exact amount of sales pipeline that you're creating per day and setting goals for this, then you're in for a bad time.
If you do not have a serious sales methodology, you're going to need to adopt one. I prefer Sandler for sales newbies, and if you'd like a link to a very basic Sandler course to start you off DM me. This book is a classic. I wrote a post yesterday that references it quite a bit.
If your website and marketing materials do not quantify the cost of the customer doing the job in-house or doing it themselves, it's kind of difficult for them, in their own minds, to determine why they would ever need to buy any services from you. Why would a company ever determine to pay money for any service unless they realized it was costing them a TON of money?
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