Never heard of these guys so I did some research.
Looks like you might comparing apples to pears (similar but not identical). The CJ full service offering is $40/user or less but includes Application Management with a stack of 2500+ apps you can install with a drop down list.
If you wanted to do that work yourself (like you would with v2) you could just use our software platform (CWMS) to deploy in Azure, GCE or a private cloud. It is $12 or less. https://cloudjumper.com/cloud-workspace-management-suite/
Another difference is company focus/size/experience/scope. It looks like they sell direct, are new (founded in 2015, Tutorials and APIs "Coming Soon") and small with 6 employees on LinkedIn.
You can use an orchestration tool to make it all uniform and efficient to build and manage.
That is how we do it for our 15k users (also we sell the software platform to other providers):