First, having the new gTLDs take off would be a huge benefit to the OP and to us all. Why?
That said, here are my 2 cents. The reason trust is an issue is because spammers and phishers were known to take advantage of the cheap gTLDs (.biz) and country code TLDs (.tv, .us). It's a "once burned, twice shy" historical mistrust.
However, a bigger problem than trust is that the common public lacks awareness of new .gTLDs, and businesses/individuals don't know how to brand themselves for them yet. For example, the company Customer.io doesn't brand themselves as "Customer". They brand themselves as Customer.io. The full advertised name includes the ".io".
So, if I was a lawyer, I could create the domain punkrawk.attorney. However, I would have to find a way to brand myself with the attorney gTLD. Until there's a tipping point in new gTLD awareness, this will continue to be a problem, and .com will continue to be king.
Mailmeteor to send mass personalized emails from Gmail (way more simple/affordable than Lemlist but with less features)
Customer.io to craft automated workflows (ex: send a text message to leads with specific conditions)
Aircall, that you can use to automate your phone calls process
I don't think there is a built-in way to send emails and manage unsubscriptions in Excel.
Having an unsubscribe link is complicated. I think you would be better served by dedicated software like customer.io or sendblaster. I haven't used either of these, but something like that would be better than trying something in Excel.
It's hard to group B2B startups like that, since the size of the B matters a lot. For example, if you deal with micro to small businesses, often you only have one decision maker to deal with. It also depends on the cost to the business - up to certain amounts, even in bigger companies it can be handled on a lower level.
I use a couple of approaches currently in my company (a SaaS targeted at small businesses - gyms and martial arts schools) -
An Olark chat on the main site which is connected to a chat program (I use Trillian), and is always online while I'm working. I got quite a few leads and customers through the chat, and you learn a ton about your customers by talking to them at various stages of their decision process.
Lifecycle emails - During our 30 day free trial, I send a series of automated emails that are intended to start a conversation between me and the customers, and to identify what is preventing them from converting to a paid plan. This is one of the best articles you can find on the topic, and I suggest you read it
I'm not sure if you can call it a "tool", but I'm constantly building out our knowledgebase to answer questions that come up when I talk to customers. I also blog about some of those topics, and had some nice success with that, as those questions turn out to be quite common for my target audience.
some of my fave tools on here! scribe for documentation, hotjar for user analytics, intercom for support, clearbit to enrich leads. we use customer.io for email marketing, it's okay
I was recommended to check out Segment + Amplitude, so I spent an hour or so today setting them up. So far, I'm impressed. I used the expo-analytics-segment
package and routed everything through Segment. Segment has an iOS source and an Android source, and I added Amplitude as the destination for both (I'm still deciding whether I want to have both platforms route to the same project in Amplitude or different ones). I'm using React Navigation 5, so it's easy to hook into the state change event to track screen views. So far, I haven't set up any additional event tracking (other than screen views), but I've been pleased with how easy everything was to set up as well as how in depth Amplitude's analytics are. The web app is easy to use and understand.
I want to start adding custom events and flow/funnel related stuff (like user sign up, logout, etc), and I imagine it will be easy to do as well. Not sure if this helps, but I thought I'd at least offer my initial impressions from my experience today.
EDIT: I wanted to clarify the roles of Segment and Amplitude, respectively. Amplitude is the main analytics tracking tool. Segment captures all activity and routes it to whatever services you have set up. I plan to have Segment send screen views + custom events to Amplitude, while setting up an additional funnel for a marketing tool like customer.io. Not sure exactly how that will work, but that's my plan.
We've definitely heard plenty of "war stories" about the UI on the more enterprise focused marketing clouds like Marketo and Responsys. We just (like literally last week) launched a UI refresh that's pretty slick. Our old UI was already great, but the redesign is paving the way for a lot of major improvements we've been planning (visual workflow builder as an example).
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We don't measure web property engagement (yet) in Customer.io, instead we're focusing on being the best solution for any kind of customer communication. I think most "enterprise" players in this space do themselves a disservice by trying to do too much. It's a slippery slope leading to super complex products that are overloaded with features (and prices!) you never needed in the first place.
Check out Customer.io
Disclaimer: I work there
MarTech is a huge space though so there’s plenty of options depending on your needs. Some other notable names are Iterable, Braze, and Drip.
Are you looking for something email specific or Omnichannel (email, SMS, push, etc.)?
Hubspot now has the option to not include that for certain email types.
Also, customer.io is the tool we use for communication that we don't allow customers to unsubscribe from, but you have to be careful with that for GDPR and other similar laws.
I can access active customers and some activated features (not all of them) using Customer.io, it's a tool for our marketing team but I can extract some interesting data yes, although it's pretty limitating
I found links in your comment that were not hyperlinked:
I did the honors for you.
^delete ^| ^information ^| ^<3
I found links in your comment that were not hyperlinked:
I did the honors for you.
^delete ^| ^information ^| ^<3
Hey Dinesh, it's Jane, co-founder of Userlist on the line :) Thanks for raising this question.
We recommend you use both. Mailchimp for collecting subscribers & running your mailing list, and Userlist for everything that happens after signup. Not only you'll be able to email your beta users in a smarter behavior-based way, but also see who they are and what they do (sort of like an admin dashboard).
We have been approached many times to also allow marketing lists in Userlist, but have been firmly saying no, because it would dramatically complicate things for our customers.
As for the mailing list part, have you considered other tools? I use Mailchimp for my personal mailing list at UI Breakfast, but mostly because migrating away is a pain (and because they're an adorable brand). It's been getting clunkier year after year.
Worth mentioning: some of the tools allow both pre-signup and post-signup lists, e.g. Gist and Customer.io (albeit not without complexities).
customer.io and sendgrid are not comparable really. sendgrids main focus and strenght is transactional emails wherea customer io is focussed on email flows. if you want to go the cheap and quick and dirty way... check out mailchimp + mandrill, i think that should be enough for the beginning,
can you expand on the types of hooks that I can use for these "marketplaces"? and how would it work if I was integrating a site like https://customer.io using API's? If there's any guides you could recommend that would be amazing!
We switched to mapbox after the google price hike last year, and were evaluating Mapbox, HERE, and Tomtom. Unfortunately, we chose Mapbox. Only to get hit by the 4X increase now in effect (We use their directions API) with Mapbox. We had received a notification that the new price increase would go into effect November of this year, but due to a temporary failure (resolved within a week of the bill date) on our credit card processing of our monthly bill they "canceled our account" and put us on the new pricing immediately since they consider it a "new account". We have SAAS accounts with over a dozen other companies.. not one of them has ever canceled our account for a failed CC transaction. Our complaints to support fell on deaf ears. Today I received an email announcing their new.. pay as you go developer support program ->$50 a month to get the privilege of getting emails answered in 3 days. It's not the $50 I have a problem with, that's just a fraction of our 5 digit monthly bill. But to be told it is a benefit for us to pay $50 to get 3-day support response while paying 5 digit monthly bills.. wow. We get fantastic customer support from Segment.io, Customer.io, Mixpanel, Twillio, and ever other technology partner we work with, all of who receive less of our monthly bill than mapbox. I'm curious what it is about map tech that generates such a hostile stance toward customers.
Our business... and API usage is growing between 100-500% year over year, and has grown 100% in the last year that we have been with Mapbox, so they would have been receiving a lot more of our money anyway. Now we are looking for other providers.. not even necessarily to lower our cost, but to have a better, friendlier relationship.
I've seen websites that use like a "calculator" type thing to provide pricing, would that be classified as interesting?
Customer.io does something like that, but not super flash or anything
Thanks for sharing. That's a pretty light drip (3 emails in short succession). Have you tested longer drips? We're getting ready to launch a series of longer, segmented drips for free trail users who did not buy (some of which stretch out for 16 weeks). It's based on the strategy in this article - https://customer.io/blog/winback-lost-trial-emails.html ...I'm curious if anyone does anything similar for paying customers who have left.
There are a lot of ESPs (email service providers) out there. Mailchimp I think is one of the more expensive ones with less functionality... usually I think of them more doing batch email campaigns. If you're looking to implement more complex campaigns based on on-site events, a few places to start would be Customer.io and Vero.