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I'll share a somewhat opposite story from Amir's :)
I released a little game called Games Gone Wild on Android/iOS about a year and a half ago. To date, it's only collected about two thousand downloads.
> How did your market it?
It was a student project so we didn't monetize it nor market it, except to family and friends. There wasn't really a clear audience for it, and to be frank we didn't find the quality high enough to warrant much time spent reaching out to reviewers and the like.
> What was the best thing about it?
The game itself? It's creative. Not a clone of anything out there. The process? Getting our feet wet in the app store.
> What is the worst?
There's not much content. You can play the game for about 10 minutes and see everything it has to offer.
> Any tips and advice for us beginners?
Finishing something small and releasing it on the app store's gives you a much better idea of how long it takes and how much effort actually goes into the whole process. It took us about twice as long as I thought it would developing for mobile, and I've made a handful of web games in the past.