What is Reddit's opinion of URL Shortener?

From 3.5 billion Reddit comments

Information helps everybody. For 6 days, I changed some of the links in our (/r/PickAnAndroidForMe) sidebar to shortlinks (I used this app) that collected some data (click rate, browser, country, OS - you can see the data here if interested). It was really useful - knowing who our demographics are makes prioritizing certain Wiki pages (especially in our case) easier. For the infrequently clicked pages I'll just go through and updates bits and pieces, while the highly visited ones will get more attention. If not for these shortlinks, I would have had no idea and spent equal time on all of them.

Edit: I played myself. I thought the app was the identically named URL Shortener. This is the one I use and was giving feedback on. I have to say it is more well rounded.

URL Shortener

For goo.gl links, here is an app with good design and includes the analytics.

Try this https://play.google.com/store/apps/details?id=com.tdevaux.googleurlshortener

Is it better than ?