This app was mentioned in 1 comment, with an average of 3.00 upvotes
wow this commercial is terrible. you alienate the old audience completely, kill all the nostalgia, and worse its a cliche of all the worst and most overdone parts of commercials over the past decades.
the jingle at the end doesn't work.
its like your boss was like "We need THIS! and this! and a CGI DINOSAUR!!!" and the idiots who made the commercial just agreed and did what they were told to get paid.
this is simply a bad ad. i suggest changing it, and the website design.
edit: also, on the home page, you don't embed the commercial. It makes perfect sense to embed it there. There is literally no reason not to.
instead, you put a massive button that links to the dedicated commercial page..... taking up valuable space that could be used for ANYTHING ELSE, but nope, you need a redundant button. that is just so stupid.
and instead of linking to the old commercial, ANYWHERE AT ALL, we get some crappy drawing of that guy and the car....
i've made better websites using wix and the goddamn godaddy website editor. whoever designed the website needs to be replaced ASAP.
edit2: Also your request a quote form is broken. It becomes its own scrollable element within the page when you input your car make, model and year. That just shows even more shoddy work.
edit3: Holy crap guys they have an equally terrible android APP which just shows the website
i hope you guys didn't pay too much for this work, because its all terrible.
edit4: it can't be too hard to re-film the classic commercial very cheaply...
Better yet, Golden idea here: Re-film the classic commercial, and do the whole voiceover thing. But don't stop the commercial at the guy being frustrated, show a mechanic looking guy in the frame walk up and pay money to the guy, and pick up and walk away with the door that fell off. Simple enough.
Or show money changing hands, and immediately cut to a shot of the car being picked up to tow. No stupid CGI or a goddamn dinosaur.
As much as the owner wants the logo/mascot to be a dinosaur, its not going to happen. Its a junkyard....
Make it like a tough looking guard dog or something