The rude troll actually has a point. The marginal cost of a digital good is zero, so if the buzz from people stealing your content results in more sales it actually increases your profits. Chris Anderson's Free (https://www.amazon.com/dp/B002DYJR4G/ref=cm_sw_r_cp_apa_glt_PMAF1HMRESQGZH4M8KSH) is a good read on the subject.