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I think a book club going over a lot of the classic socialist writing might be an easy way to educate folks and get them up to speed on the basic ideology.

I highly recommend The Iron Heel by Jack London. It's a quick read and is a bit more endearing than some of the more clinical texts. If you've got participants that have ereaders, here's a link to a free copy:

http://manybooks.net/titles/londonjaetext98irnhl10.html