So, this could be a blatant brag...but since it's open source and totally free I assume it's ok answer here. :)
I'm the founder of Mautic (Mautic is a full-on marketing automation platform just like Marketo, Eloqua, Pardot, Hubspot or Infusionsoft...but it's both downloadable or SaaS and completely opensource.) While we're a younger community - we've exploded on the scene and been getting tons of publicity (featured by betalist within a week of launching our beta, got discovered by Product Hunt within 4 days of launching and we trended for the day in the Top 10, and we were asked to attend Collision Conference as part of their elite START program).
I know it's a big commitment and we're in this for the long-haul. We understand the amount of energy that it will take and respect those that have already "drank the koolaid" - we're all about our community and we want to see you successful! We've got lots of great feedback from people and lots of people switching over from their previous paltforms. And a very active community both in the forums and in our public Slack chat (https://www.mautic.org/slack)
Definitely take a look and see if it's got what you need and reach out to people in the community if you get stuck or have questions - we would love to have you!
I moved a very small, very infrequently emailed list to it awhile back. In my day job I've used Mailchimp, ActiveCampaign, InfusionSoft, Constant Contact, and some others. Mailtrain is serviceable for very basic needs.
If you do a lot with Mailchimp's automations, analytics tracking, split testing, integrations, or visual email designer, than Mailtrain won't cut it.
If you have a small list that you email occasionally, maybe with some very small segmenting or automated responses, sure, Mailtrain will be fine. If you do need some more advanced features maybe look into Mautic.
So long as you understand what you're getting with Mailtrain I think it's decent for what it is. My biggest problem with it is that the subscription forms are not ready-made to be embedded in a website. That's how any other email provider works. Mailtrain wants you to send them to a separate signup page that contains the form, which is unacceptable for most use cases.
Otherwise, there are some quirks and lacking features (e.g. I want to see a contact's email activity on their contact record, but I can't), but it gets the job done.
Problogger is your best resource.
Try to release an article once a week. Have at least 5 articles written and scheduled, so that if you miss a week of writing due to exams or fatigue, you will be covered. Work on SEO. Join discussions on other blogs and forums in your niche, but don't spam. Build an email list using Mautic and Amazon SES (the money is in the list). And my last tip, which is most important above all else, do not be discouraged. It will take a bit of time before your blog appears in top search results, but take that time to enjoy the process until your blog starts getting traction.
Hubspot ** * Don't use, overly expensive and the system doesn't have all options out of the box. * Needs 3rd party to sync (doesn't sync to Groups - only to all contacts - means you have to then go in and add contacts to the apps groups every time you add new in CW/AT) * Doesn't play nice in Wordpress **Mailchimp & Constant Contact are fine for Client Newsletters * easy out of the box use * but you cannot prospect, you'll get kicked off. * Good price point if that is what you need * needs 3rd party to integrate with CW & AT (doesn't sync to Groups - only to all contacts) Active Campaign Good Price Point * needs 3rd party to integrate with CW & AT (doesn't sync to Groups - only to all contacts) Has most functions out of the box **Infusionsoft* good product, higher price, but stay away for now - they are having issues with their integrations and people are getting pissed. If you haven't already learned the product, it's a heavy lift. Mautic.org has a free product that has all the integrations; however, the free product has zero support. They also have a paid version, medium price point and good support *My Product - MVP Marketing * My product was specifically built for us in the MSP community *2-Way Integration to CW / AT including Groups / Activities *IP Tracking *Lead Scoring *Countdown timer for emailing to Prospects that have a Contract End Dates coming up *Workflows built for you *includes custom sub-domain *unlimited storage for assets *unlimited emails/contacts per month. *uses Amazon SES or Sparkpost for domain protection *$129 per month for the product *$299 per month for the Managed Marketer
Good luck in your research!
All the Best,
Robb Rogers, CEO Osprey Strategic Research
Mautic doesn't seem to be on the "Email Setup" list.
I've personally been using this as my default way of sending marketing emails for my company and it has quickly become my favorite tool. It segments like Customer.io, builds templates like MailChimp, but it's completely free and open-source as well.
(Not endorsed by Mautic in anyway, just sincerely love their product and shame more people don't know about it)
Man that is a harsh comment! :) But we appreciate the honest feedback. Is something like this page: https://www.mautic.org/tour more helpful? Maybe we should prioritize it some? What do you find to be vague or unhelpful that could be improved?
Hi! As one of the developers who volunteer time to Mautic, I think it's awesome :-D It has pretty much everything you'd need for marketing automation and we are constantly working toward making it better. There are a number marketing agencies who are using it for their clients. Definitely encourage you to join the community on Slack (https://www.mautic.org/slack/) and ask for some feedback from them in the #general channel. Can always take it for a quick spin on mautic.com as well if you want to just see it in action without installing.
So I'm a bit late to the game since you've gotten some great responses already. You're describing the start of marketing automation. This is where you have that decision-tree type of campaign. Some of the ones mentioned in the comments are great, but most cost money and can get downright $$$$. So I'll just throw this out as an alternative: https://www.mautic.org
It's open source marketing automation and it's completely free, you can host it yourself or setup a free hosted account (at the .com)
It lets you do the same stuff as Infusionsoft, Autopilot, Marketo, Hubspot, blah blah blah. But it's totally free. And getting some pretty great reviews from other people.
Maybe worth taking a look at if you're still in the market!
There's two "mautics". There's a cloud variant (hosted by Allyde) and there's the open source self-hosted variant.
Mautic.com is hosted by Allyde. 2,500 leads for 3 users with unlimited emails, 1 GB of storage, and three integrations. They have some upsell plans on Allyde.com
Mautic.org is the opensource, self-hosted version. Everything comes from you. https://www.mautic.org/
It's the open source email marketing tool like MailChimp/ Covertkit etc. but it runs on your hosting server instead of any 3rd party. It doesn't have any subscription limit and the email sending limit depends on your hosting which is pretty large for most providers anyway.
Make sure to setup SMTP and that the server's IP address is not blacklisted.
Use Mautic
It's the open source email marketing tool like MailChimp/ Covertkit etc. but it runs on your hosting server instead of any 3rd party. It doesn't have any subscription limit and the email sending limit depends on your hosting which is pretty large for most providers anyway.
Make sure to setup SMTP and that the server's IP address is not blacklisted.
here is Mautic on Github
I haven't used any of these. At least Mautic is large enough to have more resources like a support community.
If you want something really similar I would seriously consider Mautic.
It's really geared to e-mail marketing and lead generation, but it has tons of features which make it suitable as an easy to use CRM. Furthermore installation is really easy as you can just install it like wordpress onto a webserver.
I feel like that might be more of Mautic's thing: https://www.mautic.org/
EDIT: To the OP, not sure if you have this already but a REST API to automate signups is pretty key (e.g. a user creates an account on a site and there would be a checkbox to allow them to opt-in to news and promotions which adds them to the list automatically)
I was looking more for the analytics stuff the other week and someone suggested Mautic. Not sure if it will do all you want but might be work a look. https://www.mautic.org/
Mautic (https://www.mautic.org) sounds like it might fit your needs. We're using it with some success, has a lot of integrations (including posting to major platforms at once) and is relatively straightforward to setup.
Check out Sendy (https://sendy.co). Very basic but excellent. I’ll also give a shout-out to Mautic (https://www.mautic.org) if your needs are more complex. I use BOTH for different purposes. Love them equally. One last semi-related suggestion, check out Stripo.email for excellent newsletter design tools. I use it with Sendy and Mautic. Goooood stuff.
> is a joke
That was an autocorrect error, I think it was supposed to say "absent in your current marketing" Sorry that came across badly.
Drip.com costs money but is amazing. MailChimp has a free level, I think. Both of those are going to give you basic stats on inbox opens and clicks. Nothing is 100% accurate, which is why good email campaigns are a chained-together series of emails where the next one is triggered by deliberate user interaction such as jumping to your site and completing a small form. For an example of how to do this, check out Double Your Freelancing. That guy has it on lock. Just sign up for his free email course and you'll see exactly how it works. He uses Drip. Here's an open source thing that looks like Drip....never tried it, but maybe? https://www.mautic.org/
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As someone who worked in digital marketing for 5 years, background as a designer and now working as a UX/UI/Front-end guy I must say that the future is marketing automation. Also, this is a market that there are lots of stuff including free open source solutions like Mautic (https://www.mautic.org). If you want to start something, try something more leading the edge that will become big in 3-5 years. Maybe a CMS or marketing automation for VR .
Someone mentioned about a graphically driven wordpress there is one already, which was built by one of the most famous web designers (Tobias Van Schneider): https://www.semplice.com/semplice4
I have used Mautic as a CRM in the past and it worked. Just create the form using their drag and drop editor and place the JS on your site. It will create the email form on your site. It will send your emails and keep a record of the client on their database.
They are not the most robust system, but for starting out they are pretty good and free. Not the answer I would tell everyone, but this post made me remember them.
They have an easy to use CRM and the form integration is pretty simple, so take it or leave it. Else, PHP email forms are not difficult and there are more than enough tutorials out there to set one up.
Good luck.
I wouldnt recommend trying to roll your own selfhosted solution on this, take a look at services like MailChimp(free up to 10k subs), GetResponse and Aweber, they were built specifically to do these kinds of tasks.
You can usually embed their forms as well as style them however you want (by stripping out their predefined classes and styles from the html embed code), they also have newsletter templates and a lot of services integrate with them for auto-posting and such.
HOWEVER, if you really want a self hosted solution, I have looked at Mautic (Written in PHP) a bit, and it looks totally fucking awesome, it even has a sitebuilder for landing pages and newsletters, and it is 100% free.
Ok forgive me for the post, but hey, it's FREE software. ;)
Mautic is really beautiful and totally free. You've maybe heard of Hubspot, Infusionsoft, or bigger ones like Marketo or Eloqua before. It's insanely expensive SaaS-only software you gotta pay mega-$$$ each month to use. Well, Mautic is 100% free and open source...and downloadable so you can do what you want with it.
Yeah yeah, not exactly a desktop application but still...super cool software that everyone else is charging boatloads of money for. :)
Hey, I'd recommend taking a look at Mautic (https://www.mautic.org) it's an opensource marketing automation platform that just launched about 3 months ago...but already has a ton of businesses using it. Either SaaS (hosted for you) or download and use on your own. Integrates super easy with SalesForce for your CRM.
Oh, and did I mention - it's free. ;) Let me know if you find it helpful and works for you!
It sounds like a good opportunity. The key is to maximize your efficiency so you don't get lost spending boatloads of hours working on things. Along those lines it's good to get automated processes setup. Marketing automation tools are great for this, as are things like Buffer for scheduling things. Basically you want to create a process flow once and then find an easy way for it to be executed automatically for you.
Shameless Plug: If you're looking at marketing automation software you can check out https://www.mautic.org which is completely and totally free (hence I feel it's ok to mention). :)
These kinds of tools will allow you to create landing pages, forms for lead submissions, and automated email marketing campaigns (as well as social media stuffs).
Best of luck if you decide to take the job!
It's not my site. It's just something I heard about. The self-hosted variant has more info: https://www.mautic.org/
Demographic data and segmenting are possible on Mautic. I don't think there's revenue attribution module yet; you might need something else for that.
Info for mautic.com, the Allyde hosted variant, goes to Allyde as part of their own lead gen funnel if you opt in for their freebie hosting.
It is not my project. I heard about this a few months ago. It's in your market, so I thought it would be helpful that you knew!
The open source page goes over its capabilities a bit more: https://www.mautic.org/
I used to use Marketo in the past, and from experimenting with Mautic, I believe they're trying to make an open source version of Marketo, complete with the full-suite of marketing automation tools such as consistent lead tracking across web (email, website, maybe social... haven't checked social yet), automation of email, lead scoring, segmentation, etc.
Also relevant, and I don't mean to detract from your work here, is Mautic's open source marketing automation software, hosted free by Allyde: http://mautic.com More info about the Mautic open source project here: https://www.mautic.org/
Yep, hosted open source marketing automation. Glad to see people offering free variants of cloud-based tools.
Name: Mautic https://www.mautic.org
Elevator Pitch: Open source marketing automation software. Powerful software available to every business regardless of size. Download and run on your own server or sign up for a hosted account today. Free for everyone!
More details: No longer is marketing automation, lead nurturing, lead generation, email marketing and social media marketing only available to the select few who can spend $$$ every month. Mautic is free and available to every business. Equal opportunities for success for everyone.
Looking for: Excited new people interested in joining our community and helping to spread the word about Mautic.
Discount: Not necessary. Mautic is a free and open source community driven product.
Marketing automation is a valuable niche! Might I suggest an even better training and education resource? Better because it is a completely free and open source, full-feature marketing automation software from a nonprofit called Mautic. https://www.mautic.org You can crate free hosted accounts for your training course, plus it's community supported. So if you run into any issues you have the resources to get solutions...just a thought. Great idea creating a MA training course!