What are /r/webmarketing's favorite Products & Services?

From 3.5 billion Reddit comments

Heyhey, someone with quite a bit of SEO Experience here.

All the stuff has been said so far is really good and will definitely help you to further strengthen the website's online authority (which is super duper important for Google rankings!) but I noticed that you also mentioned that your clients want to "take over his local competitors on the little map which highlights local businesses when searching for a particular trade". That to me sounds like he's particularly interested in something called "Local SEO". I'm assuming that you set up a Google MyBusiness account for your client? Or they maybe already had one? If so, make sure that NAP (Name, Address, Phone) details are consistent to the T, not only on different pages of their website, but also in any listings (yellowpages, etc) on the web. These details have to match everything that you put in the Google MyBusiness listing. It also helps to have reviews on this listing. If your client has a local trade, make sure to remind them to ask their customers to leave reviews on that MyBusiness listing (the little stars), also make sure they interact with those reviews as it shows Google that your client is an active business (Google tries to be as useful as possible to the searcher and a visibly active business is better than one that seemingly doesn't have any interaction with their customer's reviews). There is A LOT more you can do, but these are the basics. This article is one of my favourite resources.

Hope this helps a little :)

This is nothing more than https://developers.google.com/speed/pagespeed/insights/ wrapped in a poorly done Material Design UI that tries to force you to give up your email address. This provides no additional functionality, takes longer to get results, and stop with the scroll-jacking already.

Save yourself time and hassle by using pagespeed insights. This shit is awful.

Thanks for recommending Ritetag. Actually, what it does is far more useful than anything related to trending hashtags. In fact, the social and content networks do that for you for free.

There's a problem with trending, though, and none of the social or content networks seem to grasp this: some of need to get something back from social. Our livelihood depends on it. So, for us, rather than "trending," which just means that many people are sending posts/Tweets/etc. that contain a hashtag, we want to know which hashtags, relevant for a topic, are getting positive outcomes for those who include them in a post/tweet/upload/etc. This is exactly what RiteTag does.

• Please see, as you suggested, https://ritetag.com and test our solutions for: -hashtags for image -hashtags for a word or even a block of text

Get these features right inside your workflow by getting the RiteTag browser extension.

Questions welcome!

You know, I normally don't pay too much attention to this sort of thing, but geez, there are an awful lot of middle-aged white guys on Rackspace's leadership team (http://www.rackspace.com/about/leadership). I bet there's an inordinate amount of talk about golf in that office.

Ahh, YP. I've heard horror stories. My old agency - based in a relatively rural area - used to deal with people that had YP pitch/sign them prior. My agency then would basically sell as "we're not YP, we're much better" - which I personally hated as a sales tactic (that's like saying "we're not shit, use us" - when I wanted to show prospects the cost savings, opportunities, etc. we could get them). But I digress...

Referrals / a list of happy clients, experience, etc. are all good indicators. I think transparency and timely responses (in e-mails & changes) are huge positive attributes when considering someone. At the end of the day, I think it's best to sign a contract you're comfortable with someone you are comfortable with.

I'm guessing the Adwords account isn't billed to you - since you don't know your ad spend - so you probably don't really own the account. If I were you, I'd cancel the contract if possible / or wait it out - and not even try to gain ownership of the account. I would try to get every report you can from them (if it even has useful data in it) and in the meantime, create your own account that YOU own at http://adwords.google.com.

Now maybe your interview is already finished.
However, if you want to know what a CRM is one of the options will be checking on youtube. Here is one I found related to Zoho CRM when I searched on google for "youtube crm tutorial" https://www.youtube.com/watch?v=rR1wGvx8pGw Try a similar search and watch the videos on CRM preferably recent videos. You can also try this link https://www.vtiger.com/ and take a free account and try it to get some hands on experience. You can also download VTiger CRM and install it on your local PC and use it without paying any charges as this is a free Opensource CRM. I have used it personally for many years.

I've used multisite, it's handy when all your sites are pretty much the same in terms on plugin requirements etc. Means you only have one installation to upgrade.

But some plugins don't work with it, so that's annoying.

How many sites are you making? If it's under five, probably stick to separate installs for simplicity and so that you can use all plugins etc. For more I'd probably use multisite, but I'm an experienced PHP dev, so I can usually solve the mutlisite problems.

I'm not really using WordPress anymore for most of my small sites, I've turned most them into wikis using Dokuwiki, which works really well for multiple sites under one install, but obviously don't give you much design flexibility.

Alright. I would use http://buzzsumo.com/ to find relevant content. It's useful because it tells you what people are sharing, and also the top influencers sharing that content. Find those guys, see who's following them and find the conversations they're contributing to.

If it's home/child stuff, twitter might not be the best site for generating leads. I find Facebook and Google+ are surprisingly better in that demographic.

If you drop me a PM I'd be happy to give you a full breakdown.

Hi! As one of the developers who volunteer time to Mautic, I think it's awesome :-D It has pretty much everything you'd need for marketing automation and we are constantly working toward making it better. There are a number marketing agencies who are using it for their clients. Definitely encourage you to join the community on Slack (https://www.mautic.org/slack/) and ask for some feedback from them in the #general channel. Can always take it for a quick spin on mautic.com as well if you want to just see it in action without installing.

Important to note: the featured image in an email to present well in Gmail's Grid View must be at least 580px x 400px. Also if you're an email marketer and haven't signed up for the field test, you can here.

e.g. mashable?

The slideshare about upworthy's social stats is very interesting, thanks for the info!

We started with 5/6 standard social icons, but now will most likely try to start with top 3 social sites + own design and test like a madman.

Focus on these to build a solid foundation. Then read as much as you can on the topic because it's always evolving. Here is a good place to start. Make sure you track backlinks and your position on SERPs so that you'll know the work you are doing is, well, working.

His materials are watches purchased on Aliexpress for 20% what he's asking for them.

https://www.omichronouswatches.com/products/engraved-pocket-watch

https://www.aliexpress.com/store/product/Luxury-Special-Design-Pocket-Watch-Gotham-Men-s-Silver-Jewelry-Mechanical-Double-Cover-Pocket-Watch-NBW0PO8175/405806_32661106141.html

Even with proper 301 (not 302) redirects in place, it's likely you will lose rankings short term.

Without them, you will definitely lose rankings long term.

I would put the screws to your ecommerce platform provider to figure it out. It's not that hard, and if they aren't willing to figure it out, you need to start looking for a better partner, especially if your web presence is integral to your business.

That being said, there are alternatives...

> If you don’t have access to your .htaccess file or your Windows Server Administration Panel, you can still implement 301 redirects with code on your old pages. If your pages are in PHP, ASP, Java, or any other language that allows you to modify response headers, simply place code at the top of each page to do the permanent redirect. (source)

I've never had to rely on those methods, so I'm not sure if they are equally effective as editing .htaccess or doing this in IIS. Moreover, I don't know what specific code would need to be placed there.

If even that is not an option, you could try adding a rel=canonical meta tag to /old-wetsuit-page pointing to /new-wetsuit-page.

Again, I don't have experience with that, and it's a different tool which I don't think was ever intended to do the work of a server side redirect. But I guess something is better than nothing, and it's at least directing google to deemphaise /old-wetsuit-page in favor of /new-wetsuit-page. I suspect it's not as forceful or immediate as a 301 redirect, so again you're likely to experience ranking losses as a result.

For ghost referrer spam simply using an Analytics property that ends in higher than -1 gets prevents most of it (don't use the first property created in an Analytics account, create a second one for your real Analytics property). Adding a valid hostnames filter should get rid of any remaining ghost referrer spam: https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Yes, just looked into it myself the other day. Here is some links, to how you do it.

How to embed HTML 5 video in emails: http://www.emailonacid.com/blog/details/C13/a_how_to_guide_to_embedding_html5_video_in_email

Link to auto-generator. http://v4e.thewikies.com/

There are few other data points I would like to know before making any comment on how to approach this.

1) What is the sample size ( Number of visitors and Number of conversions) in both tests?

This will give a better picture. For now, I suggest you to use a AB testing significance tool to determine the P-value of your test.

This is because I have seen many marketers just going by plain top level numbers to decide whether a test is successful and over.

Here are few tools to measure the significance:

1) VWO: https://vwo.com/ab-split-test-significance-calculator/

2) Optimizely - https://www.optimizely.com/resources/sample-size-calculator/

Hope it helps :)

PS: If you think you can share numbers, I can help you with it more.

Optimizely is pretty good if you want low cost/free for your level of usage: https://www.optimizely.com/plans/

Beyond that, Visual Website Optimizer (starts @$49/mo) is probably the best tool out there without going to the 'enterprisey' level.

1) Make sure the website looks clean, polished, professional. You don't want to spend money to bring people to a site that won't convert them into paying customers. (your site might be just fine, but this is an important point to emphasize!)

2) Make sure you are making an effort at optimizing your site for local SEO. There probably isn't much competition on a local level, and it shouldn't be to hard to rank for very specific search terms ("custom stairs in dayton ohio", for example).

To that end, if you do have a physical location, make sure that you're at least set up with a google business profile- https://www.google.com/business/

There are tons of helpful articles about local SEO on Moz. Here's a good one to start: https://moz.com/blog/ultimate-local-seo-audit

3) Once those are all set it's time to consider ppc ads. You could either hire someone with experience to set up and run your campain via a site like upwork, or learn how on your own.

If you do want to handle this on your own, you need to do your homework first, otherwise your budget will be TOAST. I would highly recommend investing a small amount of money on a udemy course about google adwords. Facebook ads are great for the right niche, but I would be leaning towards google adwords given your type of business.

Thank you for the explanation. This makes a LOT more sense....

I am a developer, (a terrible designer) So I hope this is at least a good starting point.. I'm going to re-design my homepage to look something like https://www.mint.com/ 's template. You'll notice it's the homepage, but also explains the purpose of the product and how it can help the customer. So anyone visiting my site will have a sales/educational process with a chance to click the "get started"/"sign up" button, just like mint.com does it.. explains, and offers for them to sign up.

Then I'll create a landing page with something like unbounce, and direct my email subscribers to that landing page, and I'll do my testing there to see what works and what doesn't, and then adjust my home page (the one I've hand coded) accordingly.

My homepage looks awful, currently. Feel free to correct anything if what I'm saying sounds like a horrible idea, but it seems to me like most websites homepage have some sort of introduction to their product with either a free-trial or a sign up option.

I think... Dammit I hope I'm on the right track.

On-page SEO is just not about the checklist, Every point on the checklist is a big topic in itself. For instance, if you take a title tag optimisation, there are a number of formats and techniques to incorporate, like you can perform split testing of your title tag. If you like you can read more here: https://wordpress.com/post/afterworkseo.wordpress.com/173 If you work on meta data you have a lot of points to look for other than character length and unique content : https://afterworkseo.wordpress.com/2017/08/15/how-to-write-a-meta-description-for-better-ctr/ The point is how extensively you performed on page SEO practices. I believe if you are not getting results then there is still a much to do!

This will be a self-promotion comment :-) but you should check out our application, http://www.shareist.com, which provides the workflow you are looking for your content marketing efforts.

You can manage each client separately via projects, and invite specific collaborators to each project to create the content.

Feel free to email me damien at shareist dot com if you are interested to learn more about it, and/or schedule a demo.

I prefer a hybrid VSL with autoplay on and sound off. Keep in mind that if they are surfing the web while at work, they will quickly bounce if they start blasting your video's sound.

I would also host the video on both YouTube and Wistia. Use the Wistia video on your site. You get an incredible amount of analytics and visitors won't bounce from your site to cat videos.

Most email marketing services have the capability to import address lists. Note, however, that most will require some confirmation of the opt-in. I use SendPulse marketing automation platform and I was asked about the origins of my contact list upon importing it into the service's database. If everything checks out you will be good to go. That's about it I think.

We also use a tool called Zapier (https://zapier.com/) to help automate our marketing process. IFTTT is a bit more consumer oriented, and Zapier is more focussed on moving data between systems for businesses.

Made to Stick is my favorite copywriting book by far.. it delves into how to articulate ideas to drive action and resonate with your target audience.

http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287