It's Monday morning and I'm already tired and I don't feel like doing a write-up on this so I'll let Kotaku do it. Basically the developers of the WW2-era naval battle free-to-play game World of Warships have been gradually making worse and worse decisions (from a player's perspective) to the point where starting two weeks ago, a majority of the most prominent community contributors publicly quit the program. The community contributors are a group of players/streamers/content creators who work with the WoWS developers to provide them with feedback, playtest new game changes, and advocate for and represent the player base to the developers. While the widespread coverage on this (which has even reached Yahoo Finance and other non-gaming outlets) mostly focuses on lootboxes, the other main reason stated by the CCs for leaving the program was being talked down and condescended to by the developers in their private discord, and just in general being treated terribly despite the actual work put in by the CCs (particularly littlewhitemouse).
Oh, and to add to the fun, during the same week, another popular CC (who didn't leave during the exodus) was kicked from the program basically for being a gibbering racist, going ham on the hard-r in discord, and being salty that youtube made him tone down the hitler memes in his latest video.
Needless to say, r/WorldOfWarships has been a lot of fun recently. Meanwhile, r/worldoftanks (from the same developer) is sitting there like first time?
Webdev with the modern frameworks like Angular and react is the future.
Many tools get developed web first because of a better accessability and because of that more customers.
Software as a service is growing fast nowdays:
20- The SaaS industry is now worth over $145 billion. 21- The SaaS industry is expected to reach a value of $171.9 billion between 2021 and 2022. 22- The annual growth rate of the SaaS industry is projected to surpass 17% in 2022. 23- 99% of organizations will be using one or more SaaS solutions by the end of 2021.
https://userguiding.com/blog/saas-statistics-trends/
The statements that web development is too competitive and developers will no longer be needed are in contradiction to each other.
But I think you read this statement often because webdev is a generic term for an entire ecosystem. Some understand web development as clicking in a CMS, others understand it to mean developing platforms such as Facebook, AWS, Google, etc. (just to name well-known names ). The fact is, web development can become very complex, browsers are no longer document viewers and backends are huge infrastructures with thousands of servers and functions.
If I wanted to start something new I would definitely learn web frontend development with Angular or React and program Rest and Websocket APIS. The so-called "full stack". However, it must be clear to you that this path takes some time to get to know your way around. You should be prepared for a few years of self-study to become an expert
I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks nice, too.
There are a lot of cool onboarding products out there, it all depends on your own product and what you want to achieve, really!
Be better at some core things.
Use user guides to onboard customers flawlessly (https://userguiding.com/)
Have world class support. That means, answer each mail within 1 hour (10 minutes if you're hardcore) and don't be robotic or generic. There's no law against using emojis in support emails. Show them you're human. Show them you care.
Have the best UX / UI you can possibly have. Aim for having your app be possible to be used by a 10 year old, and look so good a professional artist would marvel at it.
Really focus on having a few people LOVE it instead of having a lot of users saying "Meh". Then you'll grow from there.
Most importantly, don't look at them as a blueprint for what you should build.
I know it's discouraging to see competitors. But keep your head up and keep doing you. They won't win because they were slightly ahead of you or because they have one or two more polished features.
Good luck on your project, sounds interesting. My first suggestion is read about “Jobs to be Done” concept before jumping into anything. First of all you must understand the demand.
Here are a few suggestions: - https://twitter.com/joindgmg (Dave is a genius on B2B marketing, join his Patreon as well) - Launch on Product Hunt, Indie Hackers, and Hacker News. There are people there with kids and probably want to be your initial users. - Do some research to find out the terms your potential buyers are using. They probably call your product in a different way. Quora is good for this. - Because your product is B2C most of what I’ve been doing would not work for you. If you want to check out here’s my article on this: https://userguiding.com/blog/saas-marketing/
And read this book called “They Ask You Answer” for a good understanding of inbound marketing.
Even though you've already mentioned, I would like to highlight the organic traffic stream. Apart from getting high number of hits for your content and climbing up the SERP, understanding the real value you offer to your customers should be the main focus.
I would like to suggest "They Ask You Answer" book by Marcus Sheridan for a clear point of view and Jobs To Be Done framework for a more fundamental approach.
We have wrestled with this issue in the past too. We tried doing it in house but abandoned because it was too time consuming, tried using a library (can't remember the name sorry) but it was outdated and non functional so we finally looked at commercial products. The best We found was UserGuiding. It uses a browser extension to let you build your guides without a single line of code then stores these guides on their servers. But even then we eventually dropped it because it only works with a (relatively) static UI, which is not our case as we have a big part of our UI that is entirely customizable by our end users (analytic dashboards). For now we have dropped the feature as we have more urgent matter, but I think that when we will come back to it we will resolve to building a system in house.
Hey there, good luck in your launch!
A quick list for your preperation: - An eye catching GIF as product thumbnail nail and a short video helps a lot. - You can check with popular hunters to be hunted and get extra exposure from their community. -Don’t ask your friends to open an account and upvote your product. You see there are products at higher numbers with less number of upvotes. This is the reason. - Be responsive to people commenting. - An offer to celebrate your PH launch helps too.
We’ve became #1 product of the week and #22 of the year 2019. You can send me a message and may be I can give a more custom suggestion.
Also, check out my the blog post about this subject: https://userguiding.com/blog/how-to-launch-on-product-hunt/